Societal Standards of Feminine Beauty Essay

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

Over the years there have been several studies on the effects the media has on shaping an individual’s body image. A long with these studies came scientific social theories; some of these theories include the social comparison theory, self-schema theory, self-discrepancy theory. The social comparison was developed in the 1950’s by Leon Festinger. This theory states that that we determine our own social and personal worth based on how we stack up against others. Individuals will compare themselves to others as a way to measure success. In the Self-schema

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Writing for the Huffington Post, Temimah Zucker presents her opinion on society’s expectation for women in America through different forms of communication and advertisement. Zucker’s article is based off of what you as a woman, think of yourself, versus what society thinks of you. Zucker believes that society’s opinions and beliefs will constantly change through the generations, but your thoughts about your own beauty will not become gray to you; “Beauty is molded by society -- by the advertising, fashion, and cosmetic industries. We live in a society of billboards and ads, Photoshop, and Botox. We are trained to believe that size two is perfect, while most healthy women in America fit into a size 12.” (1)

Body image has a huge impact on people in America today. People are constantly worrying whether they are too fat for society’s expectations, and think that being skinny is the only way to be. Advertisements and movies tend to play a huge role on attitudes towards appearance. Because they are surrounded by images of skinny people, Americans today, especially women, believe that having cellulite-free legs and a size zero waist is the best body appearance. This is what society today looks for in life, and tends to influence the reaction of others when they meet someone new.

Girls are indoctrinated at a very young age that the well known Barbie doll is how a woman is supposed to look, which includes no fat, but large breasts, and due to that false view of a woman’s body, it is more than likely that young girls today will approach puberty with a negative body image. Although children can develop eating disorders as early as 6 years old, it is typically the teen years where it becomes out of control. Dr. Jonathon Rader says that “more than half of teenaged girls are, or think they should be, on diets. They want to lose all or some of the forty pounds that females naturally gain between 8 and 14. About three percent of these teens go too far, becoming anorexic or bulimic” (Rader). Almost everyone has heard of the terms “anorexic” and “bulimic” whether it was on TV or in a magazine, but not many people know the true facts and dangers that go along with them. They also might not even realize that there are other types of eating disorders that people are dealing with, some of which are not even specified. Exactly what are eating disorders?

A female should not feel insecure with her body when she is comfortable in her own skin, whether or not she weights 130 pounds or 150 pounds at 5’5”. According to Rehab’s study of the evolution of the female figure over one hundred years, “the body shapes of the most admired models have remained consistently slimmer than that of the average American woman.” Due to the significant increase in mass media throughout the twentieth century of the United States, there has been a noteworthy impact on the popular image of women. A woman being dissatisfied with their body is a everyday trend around the world where as

regularly read fashion magazines considered the magazines an important source of beauty and fitness information. The mass marketing of body images through print media and television advertising has been well documented as a powerful force in creating the 90’s perception of the tall, thin, and toned ideal for women and the medium-sized, muscular ideal for men (Rabak-Wagener, Eickhoff-Shemek, & Kelly-Vance, 1998). As media increases as a vehicle for information to develop our identities it expands its potential to create and reinforce particular values, stereotypes and behaviors as well as alter societies

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

“When all you see is a body type that only two percent of the population has, it’s difficult to remember what’s real and what’s reasonable to expect of yourself and everyone else.” This was stated by Arielle Cutler, who studied the recent effects social media has on the female body image. Not only has media made women feel insecure about their bodies but it pinpoints exactly what bothers them. It could be weight, skin problems, height, and even a clothing style. The media sends subliminal messages into a female’s brain that makes them think they need to reach the expectations of what they read on the internet and in magazines or what they see on television (TV). The pressure a female is put under to become the “ideal woman” is detrimental to their health, not only physically but also mentally. The images of beauty are unrealistic and are constantly changing, making it hard to keep up with the latest body trend.

The social comparison theory offers some level of explanation for how media images actually come to impact the way women feel about their bodies. It examines how individuals evaluate themselves in relation to peers, groups, and/or social categories (Milkie, 1999). The main argument is that people compare themselves on many different dimensions with other individuals who are similar to them. Depending on the target of comparison, a person will usually judge themselves as being either or better or worse on some dimension. An upward comparison occurs when an individual compares himself or herself to someone who fares better than they do on a particular construct. In contrast, downward comparisons involve a person comparing himself or herself to

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Social comparison theory expresses that individuals want to raise themselves by contrasting themselves with others. Social comparison theory proposed that people consistently evaluate themselves and they do this by comparing themselves to others (Festinger, 1954). Festinger (1954) hypothesized that people evaluate themselves by comparing their opinions of their attributes to those respective opinions that others hold. This will correlate with both internalization of thin ideal media and body comparisons of media figures and other peers, and how this impacts body image.

Accompanying unrealistic images of women, the media spends billions of dollars yearly to advertise the various techniques that eliminate body discontents such as dieting pills and exercising machines, and exploits female magazine reader’s insecurities. Whether magazine advertisements aid in the gradual depletion of body image or fail to impact it at all will be the purpose of this investigation, supplemented by a literature review and organized by a theoretical framework, to support a firm analysis.