Solution Flash Memory Inc Essay

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1. Background of Flash Memory. Inc Flash memory was founded in San Jose, California in the late 1990s. In 2010, there are six individuals held the top management positions, comprised the board of directors, and owned the entire equity in the firm.Flash specialized in the design and manufacture of solid state drives (SSDs)and memory modules which comprised the fastest growing segment in the overall memory industry. SSDS market is huge and intensely competitive which reflects in product offerings, high rivalry, and low profit margins as a percent of sales. Flash’s competitions include Intel, Samsung, Micron Technology, etc. Due to theproducts ‘characteristic and stiff competitors, its sales life cycle is short, usually only six years. In…show more content…
If this ratio is high means company owns too many debts which may decrease their net income and increase their risk of business. On another hand, company with larger debt means the large amount of borrowing money is used to enlarge business, which meets the beginning ‘description that Flash is a high-speed growth company and already reached the 70% limitation. c) Asset Management Inventory turnover ratio is around 1.8 times = the amount of inventories has almost 1.5 months before being sold. d) Profitability: The figures of Gross Margin Ratio and ROE (Figure3) shows Flash has becoming better since 2008. Gross Margin Ratio continues increase in the futures, but ROE will begin decrease at 2011. This may because the 2011’s income will become to decrease while the cost still will increase. The average ROE for Semiconductor-Memory Chips industry firms is 9%, though Flash is larger than9%, its decrease is very rapidly so management should take care of this situation. e) Market Value Analysis The price-to-earnings (P/E) ratio is increasing since 2011, which means Flash is considered with high growth prospects. Since Flash ratio is lower than28.6%, the average for other Semiconductor-Memory Chips industry firms, this suggests that investors value Flash’s stock more less than most as having excellent growth prospects. Stocks with high P/E ratios carry high risk whenever the
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