Cellphones are the key to company advertisements. It is very difficult to find a teenager who does not have a smart phone. There are so many different things that cell phones are used for such as shopping, social media, and schoolwork. More often than not, companies can track the things a person searches and continue to bring those things up in the feed of social media. You can tell everything about a person by what they have on their phone. The two kinds of ads out there are the ones that describe you and that have no effect on you. Issues come about extremely often because of the persistence of the companies and their advertisements. Throughout school, I have seen many examples of this in my classmates, family, and my own life. To begin, we have spent every year ever since 6th grade with the same 100 people and some even longer then that. With spending that much time with the same people you get to know them quite well. Over the years everyone has changed, some for the good and others for the bad. Advertisements that pop up on their can show the things they have been searching and can say so much about a person. Do you really know a person until you know too much about them? For instance, if you were to take to cellphone of a classmate would it surprise you the types of advertisements are on their social media accounts? The ability to maintain your same self in all activities you're involved in is an extremely rare and great quality. Learning to read someones social cues
In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”
Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Targeting youth by advertisements happens in all forms and advertising companies are the only ones getting the profit from it. Advertising affects the life of youths lives in many negative ways because it has skyrocketed health risks, lowers self-esteem and increases money spent by youth.
Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.
Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to
Almost everyone in high school has a Facebook, Twitter, Instagram, or Vine and large companies are taking advantage of that. “Another element of rhetoric that can be taken advantage of through social media is pathos. For example, many charitable campaigns are started through Facebook using emotional persuasion to gather more support. These campaigns draw on personal experiences with the cause, sympathy, and empathy to influence Facebook users to join the campaign and spread awareness through status updates.” (Peterson par 4) If students are shown how to recognize rhetorical strategies then they can know not to fall for the persuasion. Kids can stop being so influenced by the media and start thinking for themselves. If the new generation can learn to analyze commercials and advertisements then they can understand marketing ploys and the companies end
Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.
From viewing McDonald’s dollar menus on the freeways to admiring at the latest iPhone 7 promotions, there is no doubt advertisements have interfered with our lives. While the elderly is beginning to reminisce on the carefree lifestyles they had, adolescents are suffering from the excessive advertisements(ads) that appear on a daily basis. With superfluous advertisements in every direction, a civilian’s attention is easily captivated.
Ads affect teens in many ways, it makes them independent buyers, it gives them self-esteem problems maybe even social anxiety trying to fit in uniquely and what not. Ads just say what teens want to hear and honestly, this could affect them emotionally and physiologically. They give them motivation to go out and buy their product. Let’s not forget when a teenager wants a product but their parents won’t buy it for them, the ads could make teens more secretive such as trying to buy something that costs a lot of money just to loom cool, but, didn’t ask for permission, or didn’t want anyone to know how much it cost of where they got it from. Teenagers want to look like the gorgeous models they’ve seen on television. Even boys want to look nice and skinny with all their muscles showing. Teens will change eating habits or stop eating to look The Incredible Hulk” and not realizing that everything that’s seen on tv is typically edited or fake. In the long run Ads will say anything to get teens to buy their products. Ads will say that their product will change
With this technology that they use to trap the youth to want their product they are tricking their mind into giving it out and using more tech. The problem with the technology is that this is the way they target them most with media, games, and tv advertisements.
People have cell phones everywhere, especially teenagers. Teenagers are glued to their cell phones; they need cell phones almost everywhere they go. Today teens are depending on their phones for everything. The number of cell phones users has increased and as of 2010, there were more than 303 million subscribers in the U.S., according to the cellular companies (Hanna). As a result of teenagers over using cell phones, teens are being impacted emotionally, socially, and physically.
A wise man once said, “Our own relentless search for novelty and social status locks us into an iron cage of consumerism.” This idea, that affluence has deceived us, can be seen particularly in today’s generations. The total U.S teen spending in the year 2014 was 258.7 billion dollars ("Teenage Consumer Spending Statistics"). This statistic is especially staggering because as of 2009, only about ⅓ of teens work, according to the U.S. Bureau of Statistics. Today’s consumer driven society has exposed our youth to numerous corporations that are driven to capture the attention of teenagers. The vulnerability
Aside from expediting relationships, there is the factor of getting to know someone for who they really are. In social networks, “the CliffsNotes of a person's life will never give you an accurate representation of the reality. We create the image that we want to convey through our activity on social media. It's much easier to convey the "reality" that we want to portray on the Internet than to live it in real life.” (Curry, 2013). People often put the best things about themselves on their social network; in fact many show the life they wish they had. This can be detrimental to relationships, because no one is ever transparent or honest. In considering relationships, “the truth is that the content and character of a person should be revealed in layers. The development of a fruitful relationship takes effort, and it is impossible to reach a level of depth with a person by meticulously parsing his Facebook self” (Curry, 2013). Real relationships and depth cannot be established when merely built online.
"Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place"( ). Teens lives are filled with stress.
Attention Getter: Other than our car keys, our mobile devices have become something that we can’t leave the house with. This includes our smartphones, laptops, tablets, USBs, and digital cameras.
We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone be the most used present-day phenomenon in this fast-growing time. Mobile phone is a revolutionary step in the field of tele-communication. We had the days when the telephones only served the purpose of communication through sound. Mobile phone has completely changed the concept of the telephoning. Now a phone is not only a mere phone but it is a lot. The mobile phone has changed how people’s minds work.