Synthesis Essay On Child Advertisement Analysis

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Businesses in America is important to a successful economy. So advertising the young is not unetchical to me and it shouldn't be to you. Sure some marketing styles may "harm" kids but in the end a good economy will help us all. In the following paragraphs I willl give three examples of why AD's directed towards children and why they also help therm.

The film, “Consuming Kids: The Commercialization of Childhood” takes a closer look at how the negative impact advertising and marketing is having on the children who are the main targeted audience especially because they are easy to manipulate. The United States is a country that cares a lot about consumers. People are around advertisement and marketing all the time in every place they go. In fact, people live to buy, people need and want things constantly and it will never stop. In the American economy consumerism may be a leading role. Most would say the advertisements are a way to promote information about services and products, but in most cases, it involves deception and manipulation. For years now consumerism has been the trademark of the American way of life and now that society has embraced it so fully, it seems that even children are being born and raised with the same mindset. The kids influence their parents buying decicions and they’re the adult consumers of the future.Our bank account might be affected by advertisement, but many adults don’t realize the ways are brain are affected by it. Parents have to teach their kids that many of the things advertise are not good, by not always buying what their kids want. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

There is a method to advertising and the agencies have an understanding that children have a particular pattern for what is known as their peak viewing hours. Studies have shown that children have the tendency to watch television more often on Saturday mornings and evenings, as well as Sunday evenings. It was noted by Zimmerman and Bell (2010) that during the weekends, children were more likely to view unhealthy food commercials “every 5 minutes” (p. 4). So during these days, this would be the ideal time for advertisers to target kids.

I think government should not stay out of the way of child marketers. I believe it is wrong to advertise to children because as a mother of two boys under two it’s frustrating to not have control of what my children are watching. They are not able to understand that it is an ad that’s aimed for them to become manipulated, they just assume it’s something they want and need. The children are easily manipulated and can’t think for themselves. For example the food ads directed to children and the product placement in the stores should be the number one thing to be banned because it contributes to childhood obesity. The food ads the children see has bright and vibrant colors that are used attracts them and they

First of all , the companies would manipulate children and brainwash kids with commercials to nag their parents buy the product. On page 49 “Most ads aimed at kids have one simple goal getting kids to nag to parents,it is not just getting kids to whine a marketer onced explain,it is giving them specific reason to ask for the product.”On page 53 “At the the youth marketing forum 2004 conference in Singapore,Karen Tan,representing coca-cola,discussed how to make children to remember the a company’s ad’s and create brand stickiness.”They do neuromarketing research in a kids mind and see what is happening when they are brainwashed by an ad.any kind of commercials

This is obvious to many, but it seems like we often forget to prioritize helping children develop good habits. Presently, we are forced to accept the fact that children love to watch television, play video games, and surf the internet. But, within 40 hours of the most popular television programs for children aged 6-11, 83% of commercials were made up of fast food and sweets (Fabricatore and Wadden). This not only accounts to less physical activity in their daily lives, it also provides an outlet of unhealthy diet promoting. In a single year, it is estimated that children view approximately 10,000 food-related commercials that promote calorie-dense foods (Fabricatore and Wadden). Communication through television is a powerful technique that can be abused, leading viewers to allow decisions to be made for

Can children benefit or be damaged by television commercials? Some people think that toy and snack commercials are good for children because they can benefit or find something they may like or need. Other people can argue that it can damage children because it is making them stay inside and lose imagination and creativity. Although many people argue that commercials for children should be shown, commercials are making them stay inside and lose creativity.

Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006), Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on

As the concentration of media rises along side technology so does our exposure to advertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is due to advertising unhealthy foods to children. Advertising to children is extremely controversial as children are unable to deconstruct messages in the

Imagine watching a kid watching cute little cartoons when all of a sudden a commercial starts manipulating the child into a trance. Would anyone want that for their children? Advertisements for children make little kids believe they need what is being advertised. No parent wants to disappoint their kids; a child wants something that they believe every kid in America has. Parents will go to wit's end to be the best for their child because that child is precious and every moment counts. These commercials put a lot of pressure on parents who can't buy everything that a kid wants, causing a child to be less happy.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to