Starbucks Corporation ( Sbux )

1876 WordsJul 29, 20168 Pages
Starbucks Corporation (SBUX) was founded in 1971, where the first Starbucks stored opened on March 30th, 1971. Starbucks was founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker while attending University of San Francisco. After entrepreneur Alfred Peet taught them his style of roasting beans the three students were inspired and wanted to sell high-quality coffee beans and equipment by Peet. At first they were going to name the company Pequod, some co-founders did not like it then after they named after the chef on the Pequod “Starbucks”. Starbucks is publically traded on the NASDAQ as SBUX, they are a major worldwide coffee company. According to Schultz, Starbucks bases itself on the core value of upholding its company and coffee…show more content…
The company also practices environmental friendliness, choosing eco-friendly options whenever possible. For example, instead of throwing away spent coffee grounds during the summer season, these grounds are left out for green-thumbed customers who want to use them in their gardens as a source of acid for the soil. Starbucks is a Corporation, products provided by SB include a range of in-store, out-store, and on the go. They provide Coffee (More than 30 blends and single-origin premium coffees), Handcrafted Beverages (Fresh-brewed coffee, hot and iced espresso beverages Frappuccino coffee and non-coffee blended beverages, Starbucks Refreshers, smoothies and tea, Merchandise (Coffee-and-tea-brewing equipment, Verismo System by Starbucks, mugs and accessories, Fresh Food (Baked pastries, sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups, Coffee & Tea (Whole bean and ground coffee, K-cup, Tazo Tea, filter bags, Ready-to-Drink (Starbucks bottled Frappuccino coffee drinks, Iced coffees and juiced teas. Shultz acquired six Starbucks locations in 1987 (Starbucks) and began building his global empire. After a trip to Italy to find new products, Schultz fell in love with the cafe environment he found there. Shultz acquired six Starbucks locations in 1987 (Starbucks) and began building his global empire. Starbucks opened its first location in
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