Starbucks: Marketing Principles

Marketing Principles Assignment FTDipMM13 Group Members: Krysten-Ann Vatsaloo CT0190453 Nurul FarahQuraishia Bte Andin J S CT0190883 Chua Zhi Yang CT0190392 Pek Zhi Ying Regina CT0190843 Cyrus Casper Francis CT0189281 Yolanda Teo CT0190745 Ranked 88th top brand in the world in 2012, and 91st in 2013 (Interbrand, 2013), Starbucks

MARKETING REPORT OF STARBUCK Unit 04 – Marketing Principles   Contents EXECUTIVE SUMMARY 3 INTRODUCTION OF STARBUCKS 4 TASK 1 6 1.1 ELEMENTS OF THE MARKETING PROCESS 6 1.2 BENEFITS AND COSTS OF A MARKETING ORIENTATION 7 2.1 MACRO AND MICRO ENVIRONMENTAL FACTORS 8 Macro Environment (PESTEL) 8 Micro Environment (Porter’s 5 forces model) 9 3.1 COMPETITIVE ADVANTAGE 10 A Connected Customer Experience 10 Starbucks Rewards Card 11 The Finest Coffee Beans 11 Porter's Generic Strategies 11 3.2 CHANNELS

Marketing Proper implementation and execution of a strategic marketing plan is essential to the success of any company. A company may have an ideal product, but without proper positioning, identification of a target market, and a proper marketing plan a company would not be able to successfully market its products to consumers. Starbucks has been successfully able to convert an activity carried out at home to a commercial success through proper implementation and execution of its strategic intent

Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of the

3.0 Marketing Strategy 3.1 Marketing Mix The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of

Global Marketing of Starbucks The Starbucks brand was founded in 1971 in Seattle, when an English teacher Jerry Baldwin, a History teacher Zev Siegl, and a writer Gordon Bowker decided to open their own coffee shop. Now, Starbucks is the most successful coffee company in the world that serves coffee in 65 countries in more than 23000 stores. Among professional young adults, Starbucks is the brand of coffee shop that makes coffee-drinking experience unique because of its high-quality service. In the

UNIVERSITY OF REDLANDS MARKETING MANAGEMENT BUAD 680 INDIVIDUAL: CASE SUMMARY 14 OCTOBER 2006 STARBUCKS CORPORATION – ASSESSMENT AND EVALUATION OF MARKETING STEPHEN ANSUINI Introduction Headquartered in Seattle Washington, Starbucks Corporation is a premium coffee retailer offering a wide selection of hot and cold beverages, pastries and light deli fare, coffee accessories and equipment. Starbucks opened its first location in 1971 at Seattle's Pike Place Market and within

The story of Starbucks starts when Howard Schultz joined the marketing team and transformed a commodity into a cultural phenomenon. After traveling to Italy, Howard became fascinated with the European coffee experience and wanted to bring that experience and sense of community back to the US. He wanted Starbuck to be America’s third place between work and home, a place people could relax and enjoy. By late 2002 Starbucks had dominated the specialty coffee industry in America. The company was experiencing

With the regionalization of the world economy, the trend of integration is increasing, the economic exchanges between countries are becoming increasingly close, and multinational enterprises have developed rapidly. Due to the different national cultures of different countries, the corporate culture of national culture is not the same, the objective existence of cultural differences is bound to be. First, the characteristics of cross-cultural enterprises: (A) differences in values Employees from different

Starbucks Australia: Lessons from a Global Company PURPOSE: As part of the requirements for Marketing Fundamentals, I was assigned to do research on an Australian company and their current marketing strategies; and then recommend improvements to the marketing plan. This paper is submitted in fulfillment of course requirements. ABSTRACT This paper is about Starbucks and its entry to the Australian Market. It is a discussion on how a successful global company and brand such as Starbucks can