Starbucks and Dunkin Donuts

784 WordsFeb 26, 20183 Pages
MGG 502 HW #4: Compare & Contrast “Total Product Offer” for Starbucks, Tim Hortons and Dunkin Donuts Situation Starbucks, Tim Hortons and Dunkin Donuts are three distinct businesses providing a similar yet differentiated product mix to the coffee consuming public. Each of these businesses operates retail locations within a relatively short distance from the others, and all depend on brisk traffic and multiple daily transactions to remain profitable. We can assume that each business has achieved a certain level of success in the marketplace and that the overall market size is large enough to accommodate these three businesses. You are being asked to compare and contrast the three businesses and ultimately decide which represents the strongest “Total Product Offer” (specific questions will appear below). The purpose of this assignment is to develop your ability to use the conceptual framework, textbook chapter goals and classroom discussions of the Marketing Management section of MGG 502 Introduction to Business II to arrive at your answers. Question #1 Describe the 4 P’s … Product, Price, Place and Promotion strategies of Starbucks, Tim Hortons and Dunkin Donuts. Descriptions should be no more than 2 sentences for each “P” for each business so the completed answer to Question #1 will be a total of twelve descriptions of no more than 2 sentences each.  Starbucks Product: Starbucks offers more than 30 different blends of handcrafted coffee, non-coffee beverages and Tazo tea.

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