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Starbucks 's Corporate Social Responsibility

Decent Essays

Starbucks had been rank as one of the World’s most principled companies around the world (Ethisphere, 2013). As the people are holding the corporation to the highest ethical and social responsibility, these are becoming the expectation of their consumers. Having all these responsibilities in mind, Starbucks is striving to enact its own Corporate Social Responsibility, guidelines for bettering stakeholders in its communities (Starbucks, 2013). Today the company not only focusing on the communities they are operating, but trying to make a huge impact globally. By doing so they are working with Non-governmental organization. Starbucks had been focusing on social responsibility since in 2009; one of the areas the company had been focusing is the Fair-Trade coffee selling. (Reis, 2009). Starbucks defines corporate social responsibility as conducting our business in ways that produce social, environmental and economic benefits for the communities in which we operate. In the end, it means being responsible to our stakeholders. Today accountability is part of cooperate norm, as consumers are demanding not just product from the company, but from business ethics, corporate responsibility for the environment. On the other hand, employees are more selective for which company to work for, with strong values, and shareholders too are more inclined to invest in business with outstanding shared reputations. With one wrong move with each of these areas can have a huge impact for the

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