Starbucks vs Dunkin Donuts

4794 WordsNov 14, 201420 Pages
Table of Contents: 1. Introduction 3 2. Industry Overview 3 3. Competitive Landscape 3 4. Industry Lifecycle 4 5. Industry Trends 5 6. Macro Environment Impact 6 7. Porter’s Five Forces 7 8. Starbucks Company Overview 9 9. Starbucks SWOT 11 10. Starbucks Balanced Scorecard 15 11. Dunkin Donuts Company Overview 15 12. Dunkin Donuts SWOT 16 13. Dunkin Donuts Balanced Scorecard 19 14. Conclusions 21 15. Reference 22 1. INTRODUCTION This study gives a brief review of the U.S. and international coffee shop industry. The coffee industry includes 20,000 stores with combined revenue of $11 billion. Approximately 20…show more content…
Despite the recent downturn in revenue, the Coffee and Snack Shops industry is mature. For these reasons, industry research firm IBIS World has updated a report on the Coffee & Snack Shops industry in its growing industry report collection. According to IBIS World Industry Report, in the five years to 2014, industry revenue is expected to increase an annualized 2.7% to $30.2 billion. This trend is expected to continue into 2014, with an expected growth of 1.4%. Major operators like Starbucks and Dunkin ' Donuts are expected to expand their menus in the five years to 2019 in order to increase sales and access higher profit margins. Both Starbucks and Dunkin ' Donuts plan on rolling out hundreds of new stores over the next five years, making up for lost ground they experienced during the recession. Dunkin ', which is highly concentrated in the east, is aiming to expand westward to steal market share from local competitors. The major chains are also expected to invest more in international growth as part of a long-term strategy, because many larger players view emerging economies as markets with huge potential for growth and long-term profitability. (Lauren Robi, An Analysis of Starbucks as a Company and an International Business, 2011) 5. INDUSTRY TRENDS According to Brian Bixler and his coffee franchise industry report, there are some trends in the industry that seem to point out some major concepts. • A number of mergers and acquisitions in recent years

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