State Farm Insurance: A Case Study

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

Among State Farm’s many strengths is advertising. They definitely chose an ideal slogan for their audience to remember them by. “Like a good neighbor, State Farm is there” sounds like the kind of company one can put their trust in. Not only does the motto inspire trust, they also have a catchy and cheerful toon to go with it. J.K. Simmons is a famous actor who either starred or appeared in Spider Man, Justice League, The Accountant, Juno, Whiplash, and Patriots Day, just to name a few. Featuring a familiar face is a great strategy to hook one’s audience. Lastly, the “Jake,” form State Farm was a huge hit that spread across the internet like wildfire.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

In any given setting, the main objective of using of using rhetoric is to make the message more effective and convincing the audience to act or abide by the message being transmitted to them. Persuasion in television advertisement in television commercial is aimed at reaching millions of customers and potential customers. The state farm insurance company has not been left behind in trying to utilize the power of rhetoric in most of it television commercials to marketing their services and lure new customers to join the rest in using the company services. As we will see from the evidence later in this research, this state firm video "Like a Good Neighbor, state farm is there” utilizes a number of strategies that have been borrowed from the Compliance Gaining Theory its endeavor to effectively persuade its audience. According to the theory, Compliance gaining involves efforts put in place to gain customer loyalty by focusing on choices that people make about what has been said when trying to be persuaded to behave in predetermined manner about the massage sent to them (O'Shaughnessy and O'Shaughnessy 21). This research article is intended to show that yes the commercial video, “Just like a Good neighbor, state farm is there” is effective in transmitting the intended message to the

This week I began my 6-week internship at Blue Cross Blue Shield of Nebraska (BCBSNE). The first day was a common orientation for all new employees, internally denoted to as the “onboarding process” where all employees are told they matter. This full-day session communicates the core mission, vision and goals of BCBSNE, organizational structure, operating objectives, and workplace culture. BCBSNE is a not-for-profit health insurance company that is focused on collaboration to find the best solution for their customers; in other words, they are customer-focused. Since the implementation of the Affordable Care Act (ACA), many changes to the health insurance market required a change in the organizational structure and culture of BCBSNE. Through partnerships with providers, the goals of BCBSNE are to be responsive, accountable, minimize errors, and decrease costs – all components of the ACA. BCBSNE has strategically aligned their goals to those of the government-mandated goals, and implemented them at all levels of the organization, making them competitive in the health insurance market. I found this very fascinating: I was very excited after day one!

Vision statement of a business is very imperative in summarizing the strategic path of the business. The vision of a business should summarize what precisely the business is encompassed in and what the business plan to develop into in future. The vision of the business should highlight what precisely the business plans to do for its shareholders. Summarizing I could say visions should be the communication approaches through which the business communicates with its workforces regarding the planned leadership of the business. Proverbs 29:18 states, “Where there is no prophetic vision the people cast off restraint, but blessed is he who keeps the law” (NKJ). In order for persons to perform well, individuals should know God’s practices and sustain his

In order to connect to audience emotionally, both of these commercials incorporate the exaggeration of a particular situation to ignite humor and laughter among the audience. In the Allstate commercial, a man is holding onto the side of a car to portray the driver’s blind spot, telling the driver that the coast is clear. Suddenly, a truck comes out of nowhere, causing an accident. This is humorous because the sight of the man hanging on the side of the vehicle, acting as the blind spot, provides an exaggeration that causes the audience to laugh (“Blind Spot Commercial | Allstate Mayhem” Internet). This displays the danger of driving in order to catch the audience’s attention. In the State Farm

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

State Farm was founded in 1922 by a retired farmer George J Mecherle. At first this insurance company specialized only in auto insurance for farmers. Many years after this company started to expend their services and start offering life insurance and home owner’s insurance, in addition to banking and financial services. This company started to

The development of new technologies, the rapid increase in the number of Internet users signal to the insurance business about the opportunities for expanding the client audience and building a new channel - online sales. The Blue Cross and Blue Shield (BCBS) a national family of health benefits companies currently actively use digital marketing. It allows the most recognizable provider in the healthcare insurance industry to hold positions. This Association unities 39 independent Blue Cross and Blue Shield companies, which together cover more than half of all commercially insured persons in the United States.

Farmers Insurance opened a tiny one-room office in Los Angeles, California in 1928. The company was formed by John C. Tyler and Thomas E. Leavey in order to serve local farmers and their vehicles. The two men “knew from experience that farmers and ranchers experienced fewer risks with their vehicles and were entitled to preferred rates” (Farmers Story, 2016). Tyler and Leavey used their own money to start their company and in order to obtain policy holders, they went from farm to farm.

As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company.

State Farm was founded in 1922 by a retired farmer and insurance salesman, George Jacob "G.J." Mecherle. Mecherle’s original vision, to operate fairly and do the right thing for the customers, still guides the company today. What started as a single line auto insurance company, has now grown to an entity offering nearly 100 products and services to help customers manage today and prepare for tomorrow. Currently, the company handles nearly 35,000 claims per day, which demonstrates its level of commitment to policyholders. State Farm offers access online and offline through statefarm.com, or through one of more than 18,000 agent offices nationwide. Over the next few sections, State Farm’s mission, culture, and family of companies will be discussed as a summary of the organization and its achievements.

Geico Insurance was founded in 1936 by Leo Goodwin, Sr. and his wife, Lillian. Mr. Goodwin’s idea was to provide auto insurance directly to federal employees. Geico Insurance’s originally business model was to provide insurance directly to military personal as they were less risky and more financially stable as

Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.