Question 1 Steel Works’ products are high quality metal which answer to specific needs. Steel Works’ customers are divided in two categories:
- Customers of the custom division, which develops products for a single customer. This division has a small amount of customers but a lot of products.
- Customers of the specialty division (130 customers who consume 120 different products). The majority of the specialty customers are small (107 of the 130 are small).
The coefficient of variation tells us the variability relative to the average demand. According to the results below, we can see that DURAFLEX R15 has a high coefficient of variance which means that it is very difficult to forecast an inventory level based on an historic demand with high volatility. This is especially true when this product is manufactured by batches of 60 units.
AVERAGE STD COEF VAR PERC SALE
DURABEND R10 15.58 13.19 0.85 0.42
DURABEND R12 1008.00 255.92 0.25 27.30
DURABEND R15 2463.58 494.21 0.20 66.76
DURAFLEX R10 97.25 92.52 0.95 2.64
DURAFLEX R12 18.58 11.43 0.62 0.50
DURAFLEX R15 54.83 80.05 1.46 1.49
DURAFLEX R23 35.58 45.86 1.29 0.97
The amount of inventory they should hold will vary according to the level of service expected. For a level of service at 90%, the level of inventory should be maintained as follows:
AVERAGE STD COEF VAR PERC SALE Historical Av Inv Inv at 90% Serv
DURABEND R10 15.58 13.19 0.85 0.42 73 33
DURABEND R12 1008.00 255.92 0.25 27.30 741 1,338
DURABEND R15 2463.58
|Inventory turnover |180,000/5000 |36 |N/A |Inventory turnover is calculated to determine how quickly the inventory is used based on the services rendered.|
GIX has multiple customers. Each customer is different, depending on the size of their business. Since GIX is building another location, they are able to take on more customers than their current customer base of 300. We split the customers into three different segments: large, medium, and small. Most of the customers are repeat customers, meaning they are satisfied with what GIX is doing for their business.
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The definition of a potential customer will depend on your type of business. For example if you are opening a small shop selling office furniture then your market will be all the companies within your delivery range. As in the example above it is likely that most companies would have only one person in charge of purchasing furniture hence you wouldn't take the size of these businesses in consideration when assessing the number of potential customers. You would however factor it when assessing
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Sales team – they understand the industry and customer needs. They know the company target segments and whether this product aligns with company value propositions. •
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