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Steinway and Sons

Satisfactory Essays

1. What accounts for Steinway’s reputation as a manufacturer of High Quality Piano’s?
Ans 1:
Steinway has a reputation for creating high quality products. The company’s products score very high on 5 dimensions of quality, Performance, Reliability, Durability, Aesthetics and Perceived quality.
The factors behind the high quality products of Steinway are 1) Steinway maintained a good relationship with artists, and had a list of approved artists who were eligible for Steinway Concert service under which the company provided pianos at all concerts. Their relations with acclaimed artists helped improve the image of Steinway. Also, Steinway used the talents of these artists as testing grounds for its pianos, which helped maintain the …show more content…

4. How does Steinway’s strategy compare with that of its major Competitors?
Ans 4:
Steinway’s strategy differs from its competitors in terms of its market focus and production style. 1) Focus: Steinway has focused on manufacturing grand pianos which at a price of over $25,000 catered to the high-end market. While 25% of grand pianos sold in the US were produced by Steinway, its share in the upright piano sector is just 2%. As a result, Steinway, even though was market leader in terms of quality, accounted for 15% of piano sales in 1980. 2) Production style: Much of Steinway’s production was done in craft style while many of its competitors had employed assembly line like production style. This resulted in high lead time (2 years) and high backlogs. Also Steinway emphasized a lot on skilled labor which was hard to maintain, whereas the Japanese competitors like Yamaha automated most of the manufacturing process to reduce dependence on skilled labor.
3. Research and development were also important at Steinway. New methods of construction, new materials, and new design features often originated with the firm.

5. Explain Volume Variety Matrix and Steinway’s different types of products and the people, process of manufacturing and technology they adopt to be a leader in Piano Manufacturing operations .
Ans 5 :
The volume variety

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