Strategic And External Environmental Factors

This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

The external environment of an organization represents factors outside the company that affect the company's ability to function. The business cannot control these aspects but can answer to these changes if it needed. Of course the main problem for business managers is to manage to respond early to these changes in the external environment, but this depends on how soon any change is identified. Most of external environmental factors for example, economic conditions, are reported daily in the media; managers have a wealth of information with the help of which they can develop strategic plans. Nevertheless, some external factors are difficult to identify, especially when they are changing very slowly or hidden from

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

I am going the review the Article "The Five Competitive Forces That Shape Strategy" written by Micheal E. Porter. This article was published in Harvard business Review in year 2008.

Discussion Question 3.1: Why is it important for an organization to study and understand its external environment?

4For this assignment I have selected East Berkshire college. I have carried out research into the environment and internal characteristics of this organisation addressing the following:

Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

Internal factors that must be addressed are poor industrial relations and human resource management. The company must also attract a greater proportion of the corporate market share from its competitors and reduce CO2 emissions to ease government and public pressures.

In today’s business industry, the globalization process has become an important aspect and fundamental force. The elements that contribute to globalization is the environment, culture, regulation and technology and production. While the advancements globalization has increased greatly, so has the advancements in airline industry with their aircraft (Shevell, 1999). Globalization also provides a great amount of potential profits to nations and their corporations (Button, 2008). Air transportation has evolved into a major industry (Kroo, 1999). The airline industry’s continuously grows and is facilitated through its international investment, tourism, world trade and economic growth (Kroo, 1999).

Describe in detail the environmental and organizational pressures that exist in the organization and how they have evolved over time.

be either an internal factor or an external factor that influences the success or failure of an organization,

1. Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

These factors influence the internal environment of an organisation and they help in identifying the past and the present of the company, It also provides a frame work for reviewing strategy position and direction of the company.

There are 3 major types of external environments that a firm must focus on: business, remote and competitive. Failure to recognize and evaluate these forces will affect a firm 's success.

Answer the “Questions for Discussion” using the book, your knowledge and ideas and class material.