Strategy Formulation

According to Mantere (2013) organizational strategy exhibits a division of linguistic labour, where responsibility for key concepts is assigned to particular individuals or organizational functions. Such linguistic experts oversee the proper use and maintenance of strategy language. The language-based view helps to understand linkages between institutional, network, organizational, and micro level views on strategy. It also problematizes widely held intuitions regarding the relationship between strategy and organizational outcomes. When both of them are executed well an organization will achieve best possible outcome. In business, the Structure follows strategy, which means that a corporate structure is created in order to implement a given corporate strategy. For example in the middle of operational and choice making levels numerous layers makes it difficult to see the week signs identifying with business sector opportunities and dangers which brings about wrong

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

Strategy formulation are decisions made by a company reading investments, commitments and other operation that create and sustain a competitive advantage (Dess, McNamara, & Eisner, 2016, p. 14). Strategy formulation has several levels. The levels are the business-level, the corporate-level, internal strategy and effective entrepreneurial initiatives strategy. The business-level strategy focuses on how to compete in the industry to attain competitive advantage. The corporate-level strategy focuses on what business to compete in and how to achieve synergy (Dess, McNamara, & Eisner, 2016, p. 14). StilSim Personal’s current line of business consists of permanent placement employees. Most placements consist of low level staff

The purpose of this Case Study Analysis is to implement the knowledge that was gained during the course MBA 555 Business strategy. In the first part of the analysis will be described the history of the company, its products, the key success factors and the changes that were

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’

The article firsts starts explaining any company and their competitors know that global supply rises and falls, and demand rises and falls, GDP and weather etc. Where each industry have different strategies and in order to be successful you will need to beat your competitors to those strategies. Where companies are working in different sectors should make plans and developing in altered way, but studies showed they are not.

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

Organizations successful at strategy implementation effectively manage six key supporting factors :     1.  Action Planning

Both journal articles reveal different approaches of corporate strategy for a company. Corporate strategy is defined as the identification of the purpose of a company and the plans and actions to accomplish that purpose (Lynch, 2006). However, there is also an alternative view of strategy as it was defined as “Corporate strategy can be described as finding market opportunities, experimenting and developing competitive advantage over time” (Lynch, 2006, p. 7).

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.

A Well-formulated strategy is vital for growth and development of any organization—whether it is a small business, a big private enterprise, a public sector company, a multinational corporation or a non-profit organization.

The term ‘strategy’ is widely used in the business environment. A strategy is used to decide and achieve business objectives. The rapport between a firm’s strategy and its overall performance is the key focus in strategic management. Kay (2000) believes that nowadays it is impossible to plan and predict the future, he argues that strategy has become the influencing of a firms market positioning. A myriad of models to analyse strategic choices have been described by scholars (Hambrick & Fredrickson, 1996).In the early 1980s, Michael Porter’s presented his model of generic strategies. Since then, it has been one of the most used methods due to its high efficiency (Obasi, et al., 2006) and thus it is seen as the dominant paradigm of strategic implementation (Hendry, 1990).