Study on Allen Solly

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

Women everywhere used household items, including cellophane and pipe cleaners, to create shoe decorations. Everything was recycled, giving rise to such advertising, Vogue’s “Make Do & Mend” campaign. (Keogh). Shoe factories were told to limit the height of shoe heels to one inch and allowed for only six color choices. For women, nylons stocking were banned. Magazines and beauty salons helped out by offering tips on how to paint legs with back seams and tan using makeup. (Keogh). Clothing was also made to be comfortable. Since women were replacing jobs for men in factories there clothing had to be loose fitting and comfortable. In 1947, Dior introduced the “New Look”, featuring longer lengths and fuller skirts, they were being to look more like women again.Women’s fashion changed to a soft, feminine and romantic image, this set the stage for fashion of women in the next decade.

People indulge in clothes shopping every day and often do not consider the changes that occurred throughout time that led to the development of mass produced clothing for both men and women. As a result of the Civil War, the production of clothing shifted from homemade clothing to clothing mass produced in factories. After the Civil War, Urbanization along with new developments, such as advertising and the new, wealthy urban class, increased the demand for mass produced women’s clothing and clothing stores that made clothing readily available.

For the past hundred years the need for clothing increased since the number of people of keeps growing. As the years go on, producers must find new ways to produce more clothing to make more profit and keep up with demand. Before people would either have to ride all the way into town to have tailors make their clothes, or have someone at home make the clothing for them. But as the years progressed, methods have changed dramatically.

The Great Depression caused woman to want to save money and not spend much on clothing. All over people were struggling to keep money in their pockets, so no one would spend big bucks on designer outfits. Women tended to make their own new clothes from other clothes they already had. “The life motto of many was to ‘Repair, reuse, make do, and don’t waste anything’; therefore, any creativity was apparently confined to those boundaries.(The Vintage News, 2016)” During this time no one wanted to out shine others so they dressed very conservative. Shoulder pads and butterfly sleeves were coming into trend.

During ww2 there was a shortage of cloth because it was required to make solders uniforms. the length of women’s skirts and dresses were shortened and vest , pockets and cuffs were eliminated from men suits in order to help the war efforts

My decision to peruse Hannah Berry’s “The Fashion Industry: Free to Be an Individual”, was due in part to my curiosity since my fiancé’ minored in Fashion prior to our meeting. I decided to write on the gender-based topic analysis, a view from a male’s perspective I suppose. During the thesis introduction paragraph, it was blatantly obvious, even in my male experiences thus far; women in our society are bombarded with images and opinions convincing them to beautify themselves for potential dates or suitors from back in the days. In retrospect, thinking of conversation recently of whalebone corsets … comfort appeared last of importance, beauty on the outside, was to behold! The aforementioned shoe companies Clarks and Sorel (which I’m familiar

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Western clothing for women truly made its mark in Japan after World War II. The women began wearing Western-style dresses, because they were less expensive and easier to care for than kimonos (The World Book Encyclopedia [J], 48)

Two questions came about with these changes in clothing. The first being, why didn't these influences change women's costume in the same way as that of men? Taking the history of humanity as a whole, there can be little doubt that men have played a greater part in social life, and have been more easily influenced by social factors, than have women. It can be said that if social and political influences have been the chief factors in bringing about the greater uniformity of men's

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Like the way we just saw that 60% of the online purchasers are women, Similarly with changing social structure and society becoming increasingly contemporary, purchasing garments is no longer the forte of only women. Today men are becoming increasingly brand conscious and trend savvy. Now let us try to identify the key drivers that influence the decision making process for garment purchase which is different for men and women.

UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.