Fashion Forecasting

Technology has had a major impact on the progress of fashion between the 1945’s and 1960’s and beyond. People used to have busy lifestyles before the growth of technology to help them. During WW2, there was a shortage of fabrics and people needed to preserve them. However, once the world got into a stable post-war time which were the 50s, there were more intricate outfits which used large amounts of fabric. Technology also allowed more different varieties of dyes and fibers to be made which added more of a personal touch to fashion and gave a feeling of wellbeing and comfort.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).

With the growth of the industry, the trends and technologies are also rapidly changing. Advanced machine learning is becoming an integral part of fashion technology in which the retail stores are able to predict the demands of

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

As technology continues to progress fashion evolves right alongside. Before the invention of the tv the way to spread different styles and outfits was through sketches and designs. By this means it would take extended amounts of time to spread ideas of fashion from one place to another. The influence of technology on the fashion industry cannot be overlooked. Fashion is being rapidly offered to consumers at an amazingly fast rate. Nowadays anybody can have anything they want within the reach of a button on a phone or computer screen, fashion is instantaneous. It used to be following style patterns included venturing to the far corners of the planet in a group of 10 to create a

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

Ewing, E. (2001). History of 20th Century Fashion. 4th ed. the University of Michigan: Costume & Fashion Press, p.155.

Fashion trends can make you stand out in a party or any gathering for instance. But it can also be disastrous if handled without care. Fashion is a fire which can enlighten your lifestyle and at the same time, it can cause disasters leading you directly into unwelcomed embarrassment. As Karl Lagerfeld said, “Trendy is the last stage before tacky” . Crudely, fashion is a style of living. But it is just an art. The portrayal of that art is done on a canvas which is you. Designers may define the fashion, but it is you who define the style. And what is style? Style is you description before you speak. Before one fashion grabs a foothold, another one pushes it out. In other words, fashions are destined to

The graph above shows a very interesting cycle of Fashion. Understanding fashion trends forecast is one of the most useful and money-making technique used in the world of fashion. Most fashion designers and fashion houses use it in order to predict future trends and by that boost their sales.

Social forces include traditional, values, societal trends, consumer psychology, and a society’s expectation of business. Societal trends include demographics, shifts in values ad culture, change in lifestyle and distribution of income. There are new and more modern designs being produced as our society is becoming more fashion conscious and will walk away instantly if products are not up to their expectations. Retailers today are very quick in adapting the latest high street fashion. Although shops such as Zara incorporate the high degree of vertical integration. Its house design team, tightly controlled factories and distribution network in

With this in mind, it’s also important to remember that although consumers play a major role in selecting styles, it’s fashion experts that are what truly makes a look fashionable in the first place (Farennikova and Prinz 98). This brings us to our next fashion condition which is that “individuals regarded as experts, though not necessarily fashion professionals, must endorse the look” (Farennikova and Prinz 104). This simply refers to how an expert, using their specific taste, will pinpoint and predict a certain trend that is then regarded in the media as fashionable due to the mere mention of it by these particular people of power. They can range from a public figure like Kate Moss to a familiar fashion figure such as Anna Wintour who,

The fashion design hub in Asia emerged in 2003. The yearly fashion week in Seoul has provided a front window for the world to understand trends coming from Asia. (Jamshed, 2015) Customers who are fans of Korean fashion keep a look out for new trends and designers in the market, with the focus mainly on street-style fashion. At the same period, Korean pop, part of the “Korean hallyu wave” infiltrated the consciousness of potential customers globally. (Narasaki, 2014) Customers of StyleNanda replicate the styles of their favourite idols, and are constantly on the search for fashion products to fulfill their needs.

It has also proved itself to be specialized in understanding and functioning according to the latest trends of fashion.