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Summary Creating Shared Value

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Creating Shared Value Michael E. Porter, Mark R. Kramer; Harvard Business Review Summary The article “Creating Shared Value“, written by Michael E. Porter and Mark R. Kramer and published in the “Harvard Business Review“ in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value. In the introduction the authors explain that the problem of the contemporary, narrowed capitalistic conception is the reduced trust that people have in business, which is seen as the reason for all kinds of environmental, societal and economic problems. In this neoclassical view, …show more content…

New distribution methods are developed to create shared value and lower environmental costs, e.g. iTunes or Kindle. Instead of holding down wage levels and diminishing health costs, many companies have learned that increasing the satisfaction and the welfare of their workers have a more positive impact on their results then called savings. Because of high transportation and energy costs, a firm's location gains more and more in importance and now all steps of the value chain tend to be closer together. The third way to create shared value, after Kramer and Porter, is enabling the local cluster development. A cluster, a geographic concentration of businesses and institutions, is seen as a necessary condition to maintain productivity and competitiveness because no company can be self-contained. So business is dependent on their environment, e.g. consisting of infrastructure and supporting companies, and has to work on it. A lack of framework conditions arise internal costs, such as costs of logistics or the possible pool of workers, and has to be identified and mended by the company. Another key condition is the formation of open and transparent markets. As mentioned before, the company's success is

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