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Summary Of Limits By Malcolm Gladwell

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Q1. What are the three laws of epidemics that Gladwell identifies in this book?
There is a lot more to epidemics is what Gladwell believes. They are a function of humans who transfer infectious agents, the agent itself and the environment in which the infectious agent is operated. When an epidemic is coming it is through the equilibrium, it tips because something has happened, and there has been something that has changed. The three agents Gladwell calls the law of epidemics are Law of the few, the stickiness factor and the power of the context.
• Law of the few:
“Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens and Salesmen are responsible for starting word-of-mouth epidemics, …show more content…

It says that behaviour is a function of social context. It says that what really matters is little things. The Power of Context says you don’t have to solve the big problems to solve crime. You can prevent crimes just by scrubbing off graffiti and arresting fare-beaters: crime epidemics have Tipping Points which are simple and straightforward.” – Malcolm …show more content…

They expanded their market to surfing, snowboarding, mountain biking, and bicycle racing also. They did really strong and aggressive grassroots campaigns and met with a lot of buyers for youth-oriented stores. They asked footlockers to try their shoes and even alternate rock bands to wear their shoes on stage. The most important was that they hired an advertising agency called Lambesis and re thought of all their campaigns. It was also ranked as thirteenth coolest brands along Nike, Adidas, etc. Within two years of starting with a new way of marketing, they got the “cool” people to wear their shoes and advertise them self in that manner. When people saw their favourite band wearing those shoes they wanted to wear them too. In a similar manner when they saw pro skateboarders wearing those shoes they wanted to wear them too thinking it might help them to be like them. Another reason for their success was they fit a particular personality, as they were the innovators. Innovators have always gained a edge with them. They market their product with creativity and coolness in case of Airwalk. With this a few people promoting the brand, Airwalk

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