Q1. What are the three laws of epidemics that Gladwell identifies in this book?
There is a lot more to epidemics is what Gladwell believes. They are a function of humans who transfer infectious agents, the agent itself and the environment in which the infectious agent is operated. When an epidemic is coming it is through the equilibrium, it tips because something has happened, and there has been something that has changed. The three agents Gladwell calls the law of epidemics are Law of the few, the stickiness factor and the power of the context.
• Law of the few:
“Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens and Salesmen are responsible for starting word-of-mouth epidemics,
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It says that behaviour is a function of social context. It says that what really matters is little things. The Power of Context says you don’t have to solve the big problems to solve crime. You can prevent crimes just by scrubbing off graffiti and arresting fare-beaters: crime epidemics have Tipping Points which are simple and straightforward.” – Malcolm …show more content…
They expanded their market to surfing, snowboarding, mountain biking, and bicycle racing also. They did really strong and aggressive grassroots campaigns and met with a lot of buyers for youth-oriented stores. They asked footlockers to try their shoes and even alternate rock bands to wear their shoes on stage. The most important was that they hired an advertising agency called Lambesis and re thought of all their campaigns. It was also ranked as thirteenth coolest brands along Nike, Adidas, etc. Within two years of starting with a new way of marketing, they got the “cool” people to wear their shoes and advertise them self in that manner. When people saw their favourite band wearing those shoes they wanted to wear them too. In a similar manner when they saw pro skateboarders wearing those shoes they wanted to wear them too thinking it might help them to be like them. Another reason for their success was they fit a particular personality, as they were the innovators. Innovators have always gained a edge with them. They market their product with creativity and coolness in case of Airwalk. With this a few people promoting the brand, Airwalk
After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.
In Big and Bad by Malcolm Gladwell, he states that S.U.V.s are not safe, although they may seem like they are. Specifically, he states that S.U.V.s are the opposite of safe. In the text, Gladwell discusses how people generally think, “If I am bigger and taller, I’m safer.” In other words, many people feel that if they are driving a bigger, heavier vehicle, they will be protected from harm. The article argues that the massive weight of the S.U.V. negatively influences the handling of the vehicle, leading to how fast you can navigate and control the S.U.V. The article counters the false sense of security by claiming that there is a higher chance of your S.U.V. rolling because of how big and cumbersome it is.
An epidemic occurs when a disease spreads to more people in one area then usually happens. There have been many epidemics in history that have had devastating effects. Two epidemics that occurred right here in the United States were cholera and scarlet fever. From the 1830’s to the 1860’s, cholera spread throughout the United States killing many people. And in the late 1850’s scarlet fever spread throughout the New England area of the United States. For both of these terrible diseases it is not clear what stopped their rapid spread. Today there is a vaccine for cholera but not for scarlet fever. However, there are ways to protect yourself from catching these diseases. New and stronger illnesses seem to be happening all the time and are in the news. However, we still need to be aware of these diseases from the past so we can keep ourselves healthy.
No matter how strenuous it may be for an urban area to prevent an outbreak from occurring, it is still inevitable. Many organizations have tried to educate the population about the cause of diseases and how to prevent it. Although this method displays a decrease in certain diseases, it still occurs. However, instead of just attempting to prevent these diseases, a profound amount of cures have been discovered to treat it. Throughout multiple sources, such as online articles and lectures on the Industrial Revolution, it is unambiguous that the human race spreads disease through unsanitary environments, direct physical contact, and lack of knowledge, but society adapts to these situations and restrains the expansion of diseases by improved safety
Starting in Chapter 6 Gladwell presents us with the mysterious and seemingly inexplicable series of events that occurred in Harlan, Kentucky in the 19th century to introduce the enormous effect of cultural legacies.
When thinking of successful people you automatically think about how hard people have worked to be successful. In the Outliers book "Malcolm Gladwell" argues that we should look at the world that surrounds successful people. For instance their culture, family, experiences, and their upbringing. Gladwell has made an interesting argument about how people become successful. In this paper, I will be talking about how Bradley Byrne, US Representative for Alabama became successful using some information from Gladwell’s arguments.
Q1. What is the general focus of Part 2? Answer: The general focus of Part 2 is ‘legacy’.
In the book, The Tipping Point, How little things can Make a Big Difference, written by Malcolm Gladwell. What is an Epidemic? Well there are different kinds of epidemics. Epidemics can be Products, diseases, Trend’s, and or Crimes. In order for an epidemic to tip, there are three rules that apply for an epidemic to tip. Epidemics are the phenomena word of mouth, or any number of mysterious changes that mark everyday life is for us to think of them as just that. Epidemics are a contagious behavior; the rules in an epidemic are the Law of the Few, The Stickiness Factor, and the Power of Context.
Malcolm Gladwell's publish book tipping point in 2000 main them of the book is that How Little Things Can Make a Big Difference. The tipping point, is the moment at which an idea clips on and spreads. He uses the symbol of epidemics that how an idea, messages and products spread he also arise a question that Why is it that some ideas or products start epidemics and others don't?
Connect: On page 6, Malcolm Gladwell states, “giants are not what we think they are. The same qualities that appear to give them strength are often the source of great weakness.” I knew that many people, in today’s standards, take advantage of what helps them the most. For example, I think technology is our greatest strength, in relation to Gladwell’s book when he talks about Goliath, because with it, we accomplish so much and we can learn something new with a push of a button.
Paul Revere and William Dawes both set out to warn the Americans saying, “The British are coming!”, but Revere was far more successful in getting the information to the correct people. Why? In the book The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell answers this question and others like it. Written for “anyone who is trying to create a change with limited resources,” or “anyone who wants to understand the world around them in a different way,” this book explains the tipping point: the moment when a product, behavior, or idea seemingly suddenly spreads throughout the world. Gladwell claims three rules contribute to the start of the tipping point: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. In The Tipping Point, Malcolm Gladwell successfully shows that these three concepts lead to the start of the tipping point.
In the nonfiction novel The Tipping Point, Malcolm Gladwell takes his readers on a journey through an array of social epidemics to observe what causes them to spread globally, or what he calls their tipping points. His style, along with an unambiguous tone and diction, captivates the interest of his intended young adults audience. He argues that tipping points have three different causes: the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell successfully connects with his reader and presents much evidence to defend his viewpoint before turning it over to the reader for he or she to try to cause an epidemic on his or her own. With situations so massive as social epidemics, the complexity of the topics he proposes could be very arduous to understand, but, through his style, tone, and diction, Gladwell makes his points clear.
The book consistently mentions regarding the depressing phenomenon of the excruciating epidemic in the pages of 47, 74 , 202-204, 243-247. ‘... Blueridge or Lake or Winter or Alta, sectors all recently infected by the plague.’ However, these unfortunate civilians are assuming that the epidemic is infecting them as it is very contagious. When in reality, “...I always thought the plagues were spontaneous. They’re not. … The pump the virus into the slum sector through a series of underground pipe.” Yet, they are being gullible enough to believe that the government has no correlation to the death of the virus because of the propaganda the government is distributing to manipulate them. Nevertheless, the scientists are mutating the virus in order to evolve it to increase how lethal the plague is. ‘... every time an interesting new virus appears into the meat factories, the scientists take samples and craft them into viruses that can infect humans.’ Consequently, due to the manipulation through lies it cause destruction that is, murdering thousands of citizens in
Gladwell, at the start of the book, portrays epidemics as incidental, out of the hands of the individual as in the Hush Puppies example. But then all other examples are set up as being intentional, that people can make epidemics happen. Epidemics,
Aside from instinctual actions, behaviors are largely driven by emotion, where action can be driven by the emotional state at the time. In the same vein, individuals are susceptible to being attached to a construct, whether it is a tangible object or an idea, which then becomes detrimental in terms of rationality to their cognitive behavior—but it is not the sole factor for why and how an individual may act a certain way. The surrounding environment is an important factor in how a certain behavior may appear in an individual. A distinctive attribute or aspect of an environment creates the inducement and encouragement to be engaged in a particular kind of behavior; the incentive does not originate from a certain type of individual, contrary to popular belief. Collectively, human beings are quick to identify or react to slight changes, signals, or influences in their environment, and it is due to this that they are easily provoked to partake in particular actions. The perception of the world around a human being, the immediate environment, has an enormous influence on the way that people may behave. Malcolm Gladwell, in his essay of “The Power of Context: Bernie Goetz and the Rise and Fall of New York City Crime,” expresses the idea of how an individual can easily get away with a crime because of being manipulated by not only their emotions, but also their environment. He discusses Goetz’s feeling of “embitterness” due to his surroundings and events that have occurred earlier