Kiva having just a brown nose, thus bestowing upon him the ability to be completely superficial. He knew only of the periphery in managing a hotel and like Scam was solely interested in maintaining his position for as long as he could. His task for the next ten years would be to keep Scam and the powers to be away from the hotel. He would be considered the poster boy for the entire region as he ran the flagship property in the northeast territory. He did, however, introduce politics and deceit to the
schools in impoverished countries. After reading more carefully, the man discovers that the campaign for the scholarship fund is a special drive for elite donors willing to give L10,000 or more. Since such a sum is beyond his resources, he discounts a gift to this initiative. He judges, however, that a donation to the rehabilitation centre is suitable: it would meet his purpose admirably and any further means necessary to make the donation could easily be arranged. The man recognizes that the end of
Marketing Research and Information Systems [pic] I.M. Crawford FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 1997 This publication has previously been issued as ISBN 92-851-1005-3 by the FAO Regional Office for Africa. Produced by: Agriculture and Consumer Protection This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusiness
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the