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Supply Chain Optimization At Hugo Boss Essay

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9-609-029 APRIL 27, 2009 ANANTH RAMAN NICOLE DEHORATIUS ZAHRA KANJI Supply Chain Optimization at Hugo Boss (A) Introduction Katja Ruth and Constantine Moros sat facing each other in the empty conference room. Covering the table between them were the latest operational and financial figures from the supply chain optimization pilot Hugo Boss had been running in its global bodywear and hosiery Division.1 Ruth, the director of the division, agreed with Moros, the division’s head of operations and procurement, that the pilot had been a success—better product availability and lower inventory to sales ratios had been observed for the stock-keeping-units (SKUs) involved in it—but was not convinced that expansion of the initiative beyond those …show more content…

These items were rarely repeated once featured in a specific collection. Fashion items for which inventory was depleted were permanently stocked out. Fashion items needed to be designed, prototyped, sampled, and presented to buyers associated with the more than 200 Hugo Boss bodywear and hosiery retail accounts (Exhibit 9 delineates the key steps involved in bringing a collection of fashion items to market). The division’s procurement and production management team negotiated production capacity and established production schedules with contract manufacturers and assisted them with raw material procurement and workforce scheduling (Exhibit 10). The design, prototyping, and preproduction steps were skipped for NOS items, for which the division needed only to plan production, perform quality checks, and arrange for shipment from the factory, warehouse storage, and delivery to retail accounts7. Impetus for Choosing NOS Items for the SCO Pilot In 2004, Moros had been thinking hard about what changes could be made to improve the efficiency and responsiveness of the division’s supply chain. Operational performance metrics for the last half of the year revealed average availability for NOS items to be 97.9%, not bad, but still shy of the 100% product availability guarantee.8 Moros was concerned that retail partners such as Oy Stockmann would threaten

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