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Supply and Demand: The Economic Strategy

Decent Essays

In order to better equip the Board to formulate the best strategy, some key economic concepts must be understood. Supply and demand govern a lot of things in our industry. We are concerned about the effects that competition might have on our industry. Supply and demand can explain this.

We sell personal grooming products, so our business is related to how many people there are living in the areas in which we sell, and the market share that we have. The demand is going to be a function of these two things. Demand in the industry as a whole is actually going to only be a function of the population, with perhaps minor influences from the state of the economy and some other factors. What happens when other companies enter our market is that the demand does not change, but the supply of goods does. Companies then seek to compete with the existing players, because they need to win demand away from the firms that are already in the industry. So we compete against some big national companies, but if we see any more new entrants from large firms, that will increase supply. When supply exceeds demand, firms lower their prices in order to attract business (Heakal, 2012). All of the other firms in the industry are going to need to reduce their prices in response, or they will lose business. The only exception is if you can convince consumers that your product is inherently better, but right now we do not have that marketing capability.

So a new firm that enters our market will

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