Swot Analysis Of Chipotle Promotion

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main method it uses for promotion is "word-of-mouth publicity," the company says. Chipotle even lists advertising as a "risk factor" to its business, if the company were forced to do more of it for competitive reasons (see page 13):

"That could require us to change our pricing, advertising or promotional strategies, which could materially and adversely affect our results of operations or the brand identity that we have tried to create."

The strategy has worked. Last year, Chipotle had sales of $2.3 billion, a 23 percent sales increase and an 11 percent same-store increase. Carol Phillips, an adjunct marketing and branding instructor at University of Notre Dame told Age that Chipotle's street cred comes from not being on TV:


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