Target Essay

Target’s mission statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise.” (target.com)

Company Profile Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores in the United States. It operates as two reportable segments: Retail and Credit Card. The company offers household essentials, including electronics, music, and toys; apparel and accessories; home furnishings as well as seasonal merchandise. It also sells its merchandise under private-label brands, such as Archer Farms, etc. Target Corporation operates in-store amenities, such as Target Caféand Target Clinic as well. Its marketing strategy includes selling its products on its online shopping site Target.com and its network of

Supercenters, such as Wal-Mart and Target, offer both experiences of budget-based department store items, drug store items, home goods, office supplies, furniture, and groceries. This enables the store to grab the attention of the shopper with multiple purchases to make, and who

Target Corporation was founded in 1902 and headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores throughout the United States. The company’s products range from household essentials, to electronics, to toys, to apparel and accessories, to home furnishings, to food and pet supplies. Most of the merchandise is sold under Target and SuperTarget trademarks, but it also sells under private-label brands, such as Archer Farms, Circo, Merona, and Room Essentials. The company also offers merchandise through programs like ClearRx, Great Save, and Home Design Event. Additionally, Target markets its merchandise under license and designer

In today’s world, especially in Canada, consumers generally want to satisfy all of their needs in a way that saves them the most time and energy. In order to meet this need, Target offers their customers the chance to buy different products that they would normally have to go to two or three different stores

The Target Corporation is a general merchandise retailer that opened up in in 1962 under the parent company of Dayton Corporation. This parent company was renamed the Target Corporation in 2000 and are based out of Minneapolis. There are over 1,800 Target stores throughout the United States which includes Targets and Super Targets. In 2005 Target began expansion in India and in 2011 to Canada however this expansion into Canada did not fare well and all Target Canada stores were closed by 2015. According to Forbes in 2005 they we ranked amongst the highest cash-giving companies in America with 2.1% given and they donate about 5% of its pre-tax operating profit. In 2010 Target was ranked number 22 by Fortune magazine’s World's Most Admired Companies.

Target sells a wide variety of general merchandise and food through the store and with the use modern technology. Target’s broad-spectrum

Target achieved its differentiation in the marketplace by positioning its products and store experience as higher quality than its main discount competitors Wal-Mart, with lower prices than department stores. Target’s main focus is QUALITY product and at a LOW PRICE. It all began with the idea of, “fashionable, smart design…delivered at a competitive discount prices.” Target strives to deliver to customers a unique shopping experience. Target grabs customer’s attention by their big red bulls eye and customers keep going to target. But at the same time Target need to make sure that their shelves are stocked, they gave good customer service,

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

One of Targets biggest competitors is Wal-Mart and surprisingly they have a different type of organizational structure. “…our new structure will align three very successful operating divisions – Logistics, Real Estate and Store Operations under a unified leadership team. We will organize into three distinctive geographic business units (GBUs) – Walmart West, Walmart South and Walmart North”("Wal-Mart", 2014). Unlike Target, Wal-Marts stores and distribution centers are broken into three sectors not four. This is very surprising because Wal-Mart has over 4,000 stores in the United States and Target has only 1,797. Even though the mission of these two stores is extremely similar, providing a wide arrangement of quality products at reasonable prices, they are managed very differently.

having similar items, but targets do not have more than one store in a small city as where Walmart has about

As mentioned above, Target competes in the retail sector, which makes the operating risks of

As a self-diagnosed makeup addict, I am incredibly critical of a store’s cosmetic selection. Often times convenience will lead to lack of choice. Or abundance of options will lead to an unnecessary price hike. At Target however, you have the benefit of option, ease, and affordability. Target boasts upwards of 20 beauty brands, depending on which location you go to. Out of those brands, there are usually dozens of products displayed. Plus, their varying options range from economic brands (such as ELF and Wet N’ Wild) to upscale lines (like Sonia Kashuk and pixi). Outstanding makeup section? Another pro on the Target list.

Target is one of the most successful retail store in America. Their quality discounted products and customer service made them household name in many American homes, typically the lower-middle class family. It ranks high among other big companies. In 2015, Target was rank top 100 in 500 most valuable global brands. Also, it was rank top 50 in Americas 500 largest corporation by business magazines.

Target corporation was given the name in 2000 and was the work of its top hierarchy after they had decided to expand the organization further from Dayton’s to a name it recently has as a growing corporation in US and worldwide with customers of over 20 million. It is not just the number of people that access the store but extent to which this store had reached out to its customers who worked in a subservient manner.