Television and Domestication of Cosmetic Surgery

3017 Words Mar 31st, 2011 13 Pages
TELEVISION AND THE DOMESTICATION OF COSMETIC SURGERY

ARTICLE BY- Sue Tait

INTRODUCTION:
Today, there are a number of reality series on television which make over “ordinary” people. Two such US produced shows are Extreme Makeover and Nip/Tuck. Extreme Makeover aired from 2002 to 2005 was the most successful of television’s surgical reality shows and Nip/Tuck which was on air from 2003 was the first drama series about cosmetic surgery.
This article by Sue Tait throws light on how cosmetic surgery advertised in television shows have played a major role in changing the thinking of women. There are celebrities out there on television, having had a number of cosmetic surgeries to their “imperfect” body part, who influence viewers
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Many consumers felt they looked very ugly, awful, unaesthetic or even dirty about particular body defects. In this case, it is not about changing a body part for the sake of looking more beautiful, it is an attempt to lessen a problem which has become an unbearable suffering for several people. The feeling of having small breasts or many wrinkles is no less devastating to a person’s sense of self than the feeling of being born with a deformity or coming to terms with a disturbing accident. Cosmetic surgery was a remedy to this suffering and patients felt this was an empowered act that presented themselves as courageous protagonists.
Feminism is secondary as the means to challenge the abnormal body which generates suffering. Cosmetic surgery was found to be important as a solution to problems of self-identity. Popular representation of surgical culture authorizes and expresses its normalization and is reflected by post-feminist ideologies.
POST-FEMINISM AND THE SURGICAL MEDIASCRAPE:
The negativity like vanity, superficiality and inauthenticity associated with cosmetic surgery found a new legality with public culture of post-feminist ways to imagine the surgical subject. The pessimistic stigma that was attached to cosmetic surgery was attributed in part to feminist

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