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Texting While Driving Essay

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In 2007, 64% of US adults admitted to texting while driving despite the fact that 89% approved of laws that would ban the practice (Richtel, 242). Cell phone users, even though they are aware that texting and driving is dangerous, continue to text behind the wheel anyway. In A Deadly Wandering, Matt Richtel demonstrates that most drivers simply cannot help but be distracted by their cell phones as a result of both behavioral and neurological factors. It has been well established that human attention does not accommodate multitasking. The “cocktail party effect” described by Dr. Adam Gazzaley shows that true multitasking is impossible: during a cocktail party, someone can listen to a conversation while shifting their attention to look at another individual having a different conversation but can only notice minor details about the other conversation, such as the sound of their name (Richtel, 62). In addition, the possibility that a person can focus on two different things at once is further diminished by how the two main forms of human attention, bottom-up and top-down, function. Top-down attention is involved in focusing on goals and tasks like writing a paper, making a meal, or driving; on the other hand, bottom-up attention is what causes someone’s attention to focus on something instantly, such as the sounding of a fire alarm or a sound from a cell phone (Richtel, 105-6). This means that a driver’s focus (top-down attention) can be taken completely off the road by a vibration or noise that comes from their cell phone’s capturing their bottom-up attention. With that said, the majority of drivers are not well-educated on the intricacies of human attention. As a result, drivers act on the innate need to respond in what seems like an appropriate fashion to the object that gained their bottom-up attention. A 1999 research study on human decision-making (dubbed the “chocolate cake” experiment for one of the food choices presented to subjects) found that people are more likely to make poor decisions when their brains are overwhelmed (Richter, 219). Drivers suffer sensory overload from having to focus on the road in front of them and by the sounds of their mobile phones, as well as hearing any passengers also in

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