INTRODUCTION
As a lean manufacturing consultant at BSE Partners Ltd, I’m writing this report for Hrvoje “Hervie” Cukeric, chief executive officer (CEO) of Tesu SZZ (Tesu), and the management of Euro Manufacturing Technologies (EMT). Tesu Szz is a welding equipment manufacturing company which originated in 1856 in a shipyard in the port city of Pula, Croatia. It is a small privatized company with its 70 employees as shareholders. It manufactures welding equipment for use in the shipbuilding industry. Tesu is facing financial crisis due to low production capacity and undelivered manufacturing parts. Mr. Cukeric, Tesu’s CEO, is responsible for deciding how to prioritize and solve the unpaid payroll taxes problem, the overdue orders problem, and the unpaid wages problem. This report will provide a microeconomic and macroeconomic analysis to identify potential strengths, and weaknesses, and thereby assessing the opportunities, and threats faced by Tesu. The microeconomic analysis will cover the two influential forces from the porter’s five forces, while the macroeconomic analysis will look at political, economic, and technological factors to analyze the impact on the company’s decisions.
MICROECONOMIC ANALYSIS: PORTER’S FIVE FORCES
From microeconomic perspective, Tesu’s opportunities and threats are influenced by consumers and competitors in the industry. While we recognize that suppliers, potential new entrants, and substitutes play an important role in assessing company’s
Porter’s Five Forces (1980), named after Michael E. Porter, is a critical framework to access the level of risk and degree of potential profitability of each industry in which firms are competing. Specifically, five forces are shown in Figure 1, are includes competition between rivalry, potential of new entrant, threat of substitute products, and pressure on bargaining power of suppliers and customers.
Economies of scale: Timken has started consolidating operations into global business units to reduce costs. They have expected annual savings of $80 million by the end of 2007 after Torrington’s acquisition.(case) As large size is usually expected to yield production economies if manufacturing operations can be amalgamated, marketing economies if similar distribution channels can be utilised, and financial economies if size confers access of capital markets on more favourable terms.(book).Moreover, by reducing the combined sales forces, Timken expected to realize significant purchasing synergies by giving much large volume to a reduced list of suppliers in exchange for price reductions. One analyst estimated that those
Alignment and integration is a key issue that is causing turmoil at SKS Manufacturing as the firm is not able to have efficient cross-functionality. This is due to (1) a lack of technological integrations as a centralized information sharing system is not being effectively used within divisions, causing inaccurate data to reflect poor forecasting decisions. (1.1)This leads to the biggest driver of poor performance, which is inaccurate forecasting as information, is not being accurately analyzed, causing procurement and production to make poor business decisions. (2)The divisions are also not aligned as the sales division “dumps” orders before the end of the quarter without recognizing if production has capacity to manufacture or even if enough material is on hand to complete the order, causing delivery delays (A3). (2.1)This leads to incomplete orders and loss in revenue, which will affect the bottom line as fixed costs remain the same. This is a critical issue that needs to be addressed by Deloitte & Touche and SKS Manufacturing as all core functions of the business need to be integrated utilizing information control systems that share information. Additionally all of the business functions need to be aligned by understanding each other’s capabilities and needs so they do not create “last minute” problems for
3. Please apply Porter’s Five Forces model to the steel industry. While doing so, clearly identify who is behind each force – for instance Suppliers, Buyers, Substitutes, Competitors, etc. And what is the impact of each force on the profitability of the industry – in terms of the following levels - High/Medium/Low. At the end, also provide a summary of all the five forces and propose whether you think the steel industry is attractive industry or not an attractive industry.
Due to globalization and this fast-growing business environment, firms struggle to earn above-average returns. They strive to establish a competitive advantage in order to earn higher returns. It is not enough for firms to establish a competitive advantage, they should also figure out ways to sustain it. There are several factors that can affect the competitiveness of a firm including customers, suppliers, existing rivals, new entrants, and substitutes. Firms should take into account these factors in order to sustain their competitive advantage. This paper analyzes Yoffie 's (2009) Cola War case, assesses concentrate producers, bottlers, and retailers in terms of Porter’s (2008) five forces of competition and provides recommendations to Coca-Cola.
2. How Porter's Five Forces of Competition impact the company Porter set out his famous Five Forces model in chapter 1 of his 1980 Competitive Strategy: Techniques for Analyzing Industries and Competitors, which has now become the dominant paradigm for the "Structural Analysis of Industries." The model places supply chain forces on the horizontal access and market structure vertically above and below industry competition, which they all point to as the center of potential profitability (Hitt, Ireland and Hoskisson,
The threat of new entrants is measured by the level of entry barriers, brand reputation and customer loyalty, potential for existing competitors to expand, growth of buyer demand,
Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.
This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the SO, ST, WO and WT strategies, which we think Giant should apply to improve their competitiveness. Next we focus our analysis on the external as well as the internal analysis on Giant. In the external analysis, we center our
The changes or forces within the macro-environment is able to alter the competitive structure of an industry (Hill et al., 2015, p. 69). The varying uncertainty of these forces can have definite impacts on the Staples’ competitive structure in forms of opportunities or threats.
To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’
The threat of substitutes is the availability of a product that the consumer can purchase instead of the industry’s product (Free management books, n,d ). A substitute product is a product that produced by other industry and offer similar benefits to the customer as the product produced by the firms within the industry. The threat of substitutes can affect the competitive environment for the firm in that industry and also influence the profitability of the industry. This threat affects profitability of the industry because the consumers can choose to purchase similar product from other industry to instead of the company’s product. Besides that, the more the close substitute product can make the industry more competitive and decrease the profit potential of the firm in the industry whereas the less the close substitute product can make the industry less competitive and
Other environmental influences, such as competition, may fuel the company’s desire to create more and better products that could well determine their location and standing in the global market. Increase in the number of competitors for the same line of products may mean that there
Porter’s Five Forces model is used to evaluate the degree of rivalry between competitors in a given industry through assessing the four forces that lead to this outcome. These forces are the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, and the threat of substitute products.
Brandes, et al (2007) reports that there are at least five sets of primary drivers affecting the future of European manufacturing: