self-produced units (and counting) (up until today), for about 21 years total, takes much prudence, determination, and most importantly, leadership. Steve Jobs, co-founder of Apple, Inc., had all three of those traits, and they were always used for the better in his company. Jobs got the company back up on its feet after rough stock market shares and low sales caused by competing companies, and led it to success with increasingly innovative products that rapidly sold nationally at first, then soon