Introduction The Brent Spar was a storage buoy, commissioned on 1976 for oil storage and subsequent transfer to tankers. It was located in British territorial waters. This buoy belonged to Shell U.K. and Exxon; Shell was in charge of the operations. By 1989, Shell U.K. and Exxon finally had an operational pipe line so the Brent Spar was no longer useful. Both decided to decommission the Brent Spar on 1992 and Shell U.K. was going to be in charge, being the one who handled operations. Shell U.K. ordered no fewer than 30 separate studies which considered the technical, safety, and environmental implications. The studies concluded on two options; sinking the Brent Spar on the North Sea (which had 1% risk of pollutant discharges from the …show more content…
On the other side Greenpeace, supported by media, was seen as a symbol of “victory for democracy” (Ragnar E. Lofstedt and Ortwin Renn, The Brent Spar Controversy : An example of risk communication gone wrong, 1997) 3. Research. Seek for expert and unbiased opinions. Search for similar actions that made an impact on other industries, NGO’s and public then analyze consequences beforehand. Shell only searched when the problem was already on and was obliged to cede and try to regain trust. 4. Focus Groups. Prepare focus groups in different countries searching differences in public awareness among affected nations. Ragnar E. Lofstedt and Ortwin Renn, The Brent Spar Controversy : An example of risk communication gone wrong, 1997 explains: As has been described in this paper, the Germans, for instance, had very different views of Brent Spar than the U .K. public. Related to this, there is a need to improve consultation and communication with political agencies in other countries. Of particular importance is to test their agreement or approval if new methods are introduced or public outcry is likely to occur. The elimination of the so-called "surprise" factor is a necessity in order to reduce conflicts similar to Brent Spar. 5. MNC’s and NGO’s alliances. Public identify NGO’s as their representation on important matters such as environment and social justice. Corporations must consider alliances with NGO’s when working with
Abstractly, Global corporations have a key role to play in issues ranging from human rights to environmental policies. Specifically, corporations can be most effective in helping the poor by investing in local and global communities on a long-term basis rather than by acting as charities or aid agencies. However, to do so, corporations must restore the public 's trust. They must demonstrate that their presence, particularly in poorer countries and the emerging market economies, is a source of human progress. They must demonstrate that globalisation is not a zero-sum game in which the rich get richer and the poor get poorer. In this regard, those who argue against globalisation are denying 1.5 billion people, who live in absolute poverty, the means of escape. To do nothing is morally unacceptable. The world is watching the corporate sector. This is a moment of great challenge, but also of great opportunity because if corporations can demonstrate that they are agents of progress, they can remove the doubts and renew the trust that is essential for both prosperity and security.
On January 10, 1901, a huge geyser of oil exploded from a drilling site at Spindle top Hill, by an underground salt deposit located near Beaumont in Jefferson County, southeastern Texas. Reaching a height of more than 150 feet, the “gusher” was more powerful than any previously seen in the world. A booming oil industry soon grew up around the oil field at Spindle top, and many of the major oil companies in America.
On a typical late-summer night 20 years ago, thousands of Toronto residents began their evening commute in the dark underbelly of the city.
Throughout his book, Green Is The New Red, Will Potter explores environmental activism and its reception from American politicians, corporations, and administrations. Potter begins by sharing his experience leafleting when the FBI unexpectedly threatened to put him on a domestic terrorist list if he did not cooperate. His encounter with the FBI is frightening although by no means is it uncommon if we consider the post 9/11 era that we live in. In this day and age, the elite will irrationally label non-violent activists like Will Potter ‘eco-terrorists’ in order to establish their political agenda.
Deepwater horizon oil spill, also known as a BP oil spill. The spill occurred in the Gulf of Mexico. On April 20, 2010 “An oil well in the Gulf of Mexico failed, causing what has been called the worst environmental disaster in U.S. history and taking the
My target audience would be the citizens of the United States. We are mothers, fathers, brothers, sisters we all live in this country together and should be aware of what is occurring around us. We have children and families who we want to keep safe. Being aware of this disease is important because it is spreading as quickly as HIV did in the 1990s. It’s becoming a big problem in this country and if more people understood what was occurring, maybe we can work together to make a
The purpose of this research paper was to investigate the news media’s depiction of the 1989 Exxon Valdez oil spill. The coverage provided by the newspapers was compared to that of scientific journals to access their validity and insight. The reactions the coverage evoked on the public were also studied. The paper specifically addressed the media’s portrayal of the oil company versus that of environmental groups. It was found that the news media did not include the benefits the oil company had had on the people and economy of Alaska. It was also found that up until 1989, many Alaskans were opposed to environmental groups. Next, the paper followed the role the media played on the public’s emotions and subsequent government
Affected habitats of the shoreline identified by SCAT teams: sand beaches, coastal marshes, man-made structures. In the event of the Deepwater Horizon oil spill, an estimated 4.2 million feet of containment boom and 9.1 million feet of sorbent boom were used making this the largest boom deployment in response effort history (British Petroleum, 2010). Oil contained in rigid booms was then subjected to conventional skimming in which the surface water was moved
On April 20, 2010 the British Petroleum Deep Water Horizon (DWH) drilling rig exploded and subsequently sank in the waters of Gulf of Mexico. The result was the largest leakage of crude in the United States to date (Middlebrook et al.,
They were the ones who dropped the oil into the ocean when they were out on the ocean. Even though other companies were working on the rig, BP was in charge of the boat that caused the spill.
This photo shows the 2010 explosions of the Deep Horizon Oil Drilling unit in off the shores of Louisiana. It is estimated that 4.2 million barrels of oil was released into the Gulf of Mexico.
After carefully considering the information contained in this research paper, we recommend the following actions be considered:
All the techniques assisted in following the decision making steps including measuring the impact which is easily forgotten. It is very important to ensure our decision was effective and if it was not. Understanding why the decision was not effective and re evaluating the alternatives and the issues that come into play will help us identify what was missed or overlooked so the problem can get fixed. This also helps ensure the same mistakes are minimized, if not identified so the same issues do not reoccur and something can be learned for the future.
This case study report examined a public relation management problem that British Petroleum (BP) faced since the oil spill accident happened in April, 2010. In addition, this thesis recommended possible solutions and implementation plans for BP to deal with the public crisis.
Business people today are more aware about the social and the environment impact of their business than in the past. They start taking into account activities in helping others and preserving the environment as a main part of their business model. Business is no longer solely aim for profit as they have much larger purpose than that. However, to achieve that purpose, the business people need the Government and NGOs to create strong synergy in achieving the desirable outcome.