British Petroleum (Bp) Case Study Essay

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British Petroleum (BP) Case Study

Executive Summary
This case study report examined a public relation management problem that British Petroleum (BP) faced since the oil spill accident happened in April, 2010. In addition, this thesis recommended possible solutions and implementation plans for BP to deal with the public crisis.
On April 20, the explosion on the Deepwater Horizon drilling rig in the Gulf of Mexico led to the largest accidental release of oil into marine waters in history. As a result, a huge loss of money and life was caused and affected serious environmental damage to wild animals and water pollution. BP was accused of their irresponsibility that it took 87 days before the well was closed and sealed. BP’s shares
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As of 31 December 2010, BP had spent $17.7 billion for their response activities.
As of March 28, there were still 217 vessels and 2,349 personnel working on cleaning up the spill. 3,474 kilometres of containment and absorbent boom were deployed against the spreading oil slick on August 2nd. 411 in-situ burns conducted (which burned 265,450 barrels of oil) and 1.4 million barrels of liquid waste collected.
1.2. Problem of statement
The oil spill undermines the reputation and market position of British Petroleum, thus its stock prices decline dramatically. Even though BP took measures for resolving these problems, its way was not beneficial enough and therefore, it still requires more advantageous resolutions.

1.3. Statement of Objectives
The objectives of this study were to: 1. Figure out problems that BP faced after the disaster 2. Analyze companies’ position at the oil market 3. Overview the main resent futures of oil industry 4. Evaluate BP’s masseurs 5. Suggest applicable ways to cope with obstacles 6. Build implementation plans for BP to put into action
1.4. Methodology
We used two analyses methods to identify background and to evaluate information that we have.
First of all, SWOT analysis finds specific internal facts that play main role in BP’ business, its Strength and Weakness, Opportunity and
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