British Petroleum (Bp) Case Study Essay

Imagine 2,500 to 68,000 square miles covered in 4.9 million barrels of oil. No, imagine being covered in 4.9 million barrels of oil. Picture yourself gasping for air in an ocean filled with oil. That is exactly what birds, sea turtles, dolphins, and other animals had to do after the most catastrophic oil spill of all time occurred on April 20, 2010.

MEJRI, Mohamed, and Daniel DE WOLF. 2013. "Crisis Management: Lessons Learnt From The BP Deepwater Horizon Spill Oil". Business Management And Strategy 4 (2): 67. doi:10.5296/bms.v4i2.4950.

Within hours of the Deepwater Horizon accident, BP teams were working to stop the leak. We also acted to minimize the spill’s impact on the environment by containing, removing and dispersing oil offshore, protecting the shoreline and cleaning up oil that came ashore. And we worked with wildlife groups to develop rescue and rehabilitation programmes for turtles, birds and other species. www.bp.com/ gulfofmexico/inpictures

On April 20, 2010, the Deepwater Horizon oil rig exploded. It was positioned over the Macondo oil well when a burst of natural gas broke through the concrete core that had been used to seal off the oil well for later use. Once released by the fractured core the gas made its way up the riser and onto the platform, where it ignited killing eleven workers and injuring seventeen others. The highest-ranking BP supervisors on board the oil rig known as “Well site leaders” observed indications that the well was not secure, but did not take appropriate actions in order to remedy the problem. If the supervisors had done something, they may have been able to save the eleven lives lost that day. A similar accident happened to the Caspian Sea at another BP oil well in September 2008. Both cores were too weak to withstand the pressure because the concrete mixture contained Nitrogen gas used to accelerate the curing process (Brennan, 2013). Two days later the rig capsized and in the process knocked over the riser they had filled with drilling mud in order to stop the flow of gas and oil. Now with nothing holding it back the oil, it began pouring out of the hole. The oil that was being released everyday peaked at around 60,000 barrels of oil in one day. The well discharged oil for eighty-seven days before their attempts to repair the hole were successful. In the end, nearly five million barrels of oil were released into the Gulf of Mexico.

BP (British Petroleum) is one of the leading companies that are delivering energy products and services to the people around the world. In this report, we studied BP’s risk management plan for preventing oil spill. The main reason for choosing BP and its oil spill preparedness plan is that the oil companies have become increasingly vulnerable to unwillingly cause disasters and BP is one of them. An event that highlighted this vulnerability and subsequently drew attention to the need to investigate, is the BP oil spill in 2010 was one of the worst oil disasters that affected environment adversely. Issues such as these have been a serious concern for the oil companies around the world.

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

To this day, researchers and scientists are gathering data to try and understand the oil spill and the impact it’s had on the Gulf coast, it’s communities and marine life. The well was capped off on July 15, 2010, which was eight-seven days after the explosion and sinking of the oil rig and was declared sealed on

7 Years ago, in the Gulf of Mexico one of the worst catastrophes that has happened in modern history, happened. Moreover, in the United States. The “BP” Gulf oil spill as you might of hear it called. Although, British Petroleum has made every possible attempt to rename the mishap. Years later this incident has had a huge impact in the local infrastructure. Furthermore, this was a compounding effect on the Gulf, 5 short years since Hurricane Katrina leveled the coast. This was just another hit to the gulf residents. The public relations of BP and this catastrophe were atrocious in the since that BP ran away from the camera while they had no possible answer as to how they were going to stop the massive spill. Another impact was sustained by the

On April 20, 2010, the Deepwater Horizon oil rig, located in the Gulf of Mexico exploded killing 11 workers and injuring 17. The oil rig sank a day-and-a-half later. The spill was referred to as the Deepwater Horizon oil spill, BP oil spill, Gulf of Mexico oil spill, and BP oil disaster. It was first said that little oil had actually leaked into the ocean but a little over a month later the estimate was 12,000-19,000 barrels of crude oil being leaked per day. Many attempts were made to stop the leak but all failed until they capped the leak on July 15, 2010, and on September 19 the federal government declared the well “effectively dead.” In the three months that it took to finally put a stop the leak, 4.9 million barrels of oil were

As you are aware, on April 20, 2010, explosions occurred in the Gulf of Mexico sinking the Deepwater Horizon oil rig and tragically killed 11 people This oil spill is now considered the worst oil spill in United States history. During the search and rescue, an underwater camera was discovered which revealed a leak in the BP pipeline. Because the well is located approximately 5,000 feet beneath the deep, dark sea with temperatures just above freezing and extremely high pressure, it made it almost impossible to repair the leak. It wasn’t until July 15, 2010, that divers were able to cap the well, however, by this time approximately 3 million barrels of gas and oil had already leaked into the Gulf.

The BP Oil Spill An Introductory Background - One of the most controversial ecological disasters in recent history focused on multinational British Petroleum and their Gulf of Mexico Operations. The Deepwater Oil Disaster began on April 20, 2010 with an explosion on the Deepwater Horizon Oil platform, killing 11, injuring 17. It was not until July 15th, however, that the leak was stopped by capping the wellhead, after releasing almost 5 million barrels (206 million gallons) of crude oil, or 53,000 barrels per day into the Gulf of Mexico. It was not until September 19th that the relief well process was complete and the U.S. Government, EPA, and Coast Guard agencies declared the well breach effectively stopped (Cavnar, 2010).

BP has several weaknesses. Currently they are holding a large percentage of liability. Some of that liability is due to the Gulf oil spill and the other is tied in the uncertain and sure-to-fail dealings to get a foothold in the Russian oil market. Additionally, the Gulf oil spill has marred the reputation of BP to the United States, BP’s largest customer. This has resulted in dwindling sales and halts to new drilling within the US and its waters. BP also has had a track record for cutting costs that have resulted in two other large accidental spills only five years ealier. In 2005, a refinery in Texas caught fire and in 2006 a section of the Alaskan pipeline burst (Bryant, 2010). These events showed neglect on the part of BP and lead to the record sized fine imposed on them.

Deepwater Horizon oil Spill: BP’s drilling platform in the Gulf of Mexico had an explosion in April 2010, causing the “largest oil spill catastrophe in the petroleum industry history”. It caused the death of 11 men and injury to several others. “More than 150,000 barrels of crude oil gushed into the sea, every day, for almost 5 months and up to 68,000 square miles of the Gulf 's surface were covered” (1).

British Petroleum is an organization with stakeholders all around the globe, so when something as big as the Deepwater Horizon spill happens; stakeholders all over the world are impacted. Key publics that were impacted include British Petroleum’s board of directors, employees, local businesses in the surrounding areas, and the environmentalists that got involved. The goal of our audience analysis is to analyze and predict the different behaviors and preferences among key publics in order to better communicate and effectively mitigate the effects of the Deepwater Horizon crisis. Throughout this audience analysis, we at British Petroleum aim to move our key publics through the stages of public development.

BP tends to make bets that others don’t which is most likely why the disastrous deep water horizon oil spill occurred in the Gulf of Mexico five years ago. The fire burned for 36 hours while hydrocarbons leaked into the gulf before the well was sealed, unfortunately eleven individuals died. It has been difficult for BP to be the best company right now since this falling and they have been in reparation mode since this catastrophe. However, BP is now incorporating high safety and showed everyone that they are very reliable on the recovery of this hardship of BP trying to mix oil with water. BP came together to control the situation, cleanup, and diminish as much contamination as possible into the gulf. In addition, they are devoted long term to improve the Gulf of Mexico’s bionetwork and promise to be more careful so this will not happen again.