The Center For Disease Control And Prevention

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Project Proposal Description I will be evaluating the Center for Disease Control and Prevention’s (CDC’s) One & Only Campaign. This public health educational campaign has been led by the CDC in partnership with the Safe Injection Practices Coalition (SIPC).
Evaluating the Channels and Messages I will utilize the Theory of Reasoned Action and the Framework for Effective Campaigns to evaluate this public health educational campaign (Valente, 2001). I will utilize course concepts to analyze the Safe Injection Practices 'How to do it Right ' video which was the Grand Prize winner of the 3rd annual Film Festival of the Association for Professionals in Infection Control and Epidemiology and the 2013 AVA Digital Awards Gold Winner. I will …show more content…

This campaign was launched with an audio and video message, but I will review its expansion that has includes the following digital media formats:
• Facebook: One & Only Campaign
• Twitter: @InjectionSafety
• YouTube: OneandOnlyCampaign
• Blog: Safe Healthcare: Injection Safety
• Website: One & Only Campaign
• Email:

Campaign Goals and Objectives The CDC is focused on protecting patients against preventable harm from improper use of single-dose/Single-use vials. The goal of the ‘One & Only’ campaign is to ensure patients are protected each and every time they receive a medical injection. This will be attained by empowering patients and re-educating healthcare providers regarding safe injection practices. This project will address the efficacy of the campaign’s focus on targeted education and awareness strategies that influence the culture of patient safety. The objectives of this campaign are to eliminate unsafe medical practices involving medical injections and to eliminate infections resulting from unsafe injection practices.

Analysis of the Health Problem

Injectable medications are commonly used in our healthcare system for disease

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