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Social Psychology And Conformity Essay

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Introduction The research study will look at the domain of Psychology which will be Social Psychology. In psychology, social psychology is the methodical study of how people 's thoughts, feelings, and behaviours are subjective to change by presence of others. Social psychologists study how an individual’s or a group’s viewpoint is changed by the social influence and communication of other individuals and social groups. In this research the main concentration will be on the topic of conformity. The definition of conformity is when an individual alters or changes their attitudes, thoughts and behaviour due to the social pressure and so they can fit in with the reference group. A reference group is a group to who we compare ourselves …show more content…

This situation usually arises when the individual is in a novice situation for example it may be their first day at work or university and they don’t know how to behave. They want to the right thing but don’t have or lack the information or instructions to do so. Public compliance is when an individual conforms to the behaviour of another individual or group but they personally or privately disagree with their behaviour. People are more prone to conform to the norms of others when amongst a large group of people despite these norms are against of what they believe. Private acceptance is when an individual conforms to the behaviour of others because their behaviour or actions are seen to be correct. This can may be result in a modification in their own believes and attitudes. They adopt or internalise to the norms of others- they begin to accept and act on the norms. An experimental research study on conformity was carried out by Jenness in 1932. The aim of his research was to investigate if people would conform to a group norm in an unclear task and to see if people’s responses will be different if exposed to other people’s decisions or judgements. Jenness asked the participants to estimate how many beans a jar contained which was fill of beans. He then placed the participants together in a group and then asked

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