Explain Concepts And / Or Theories Associated With A Topic Essay

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1.1 Explain concepts and/or theories associated with a topic: a) Conformity is a type of social influence which involves a change in behaviour and belief of a minority to fit in with the group concerning real or imagined group pressures. This behaviour could be defined as the pressure to behave in ways that are viewed as acceptable by a particular group, brought about either by a desire to ‘fit in’ or be liked. The main factor that influences conformity are social norms. Social Norms are a pattern of expected behaviour in certain situations either implicitly or explicitly. Conformity exists in two categories, normative influence where the individual’s desire is to gain social approval and acceptance from the group to make a favourable impression. And informational social influence where a person is looking for guidance in an ambiguous situation as the individual listens to other member 's views and opinions to be guided to an answer. Conformity is distinguished in three different types; Compliance is the most superficial type of conformity. It refers to a person who conforms publicly with the views and attitudes expressed by the group but still continue to privately disagree. This temporary short term behavioural change which often results normative social influence. For example, It is a student 's first day of college, but has arrived late and missed the induction to which he doesn 't know where to go. He then sees a group of students filing off towards a corridor and
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