The Effects Of Gender Typing On The Toy Industry

1192 WordsMar 10, 20165 Pages
Introduction Everyone can remember their favorite toys as a child. From Cabbage Patch Kids to Hot Wheels to Legos, one can reminisce fondly about sitting on the floor and playing with one of these. However, depending on sex, a specific child may have found themselves playing with specific toys. For girls, things like baby dolls, Barbies, or dress-up kits are quite popular. Boys can be found playing with action figures and Nerf guns. This is where a problem is to be seen. Toys for children have actually had a quite short history of being gender-typed. Yes, it wasn’t alway like this. In fact, most children’s toys were marketed to both sexes and only recently has gender-typing toys become a fad. To see why this is a problem, one should explore the history of gender-typing in the toy industry, understand why it is a negative thing for today’s youth, and try to synthesize a possible solution to this problem in society. Historical Research One specific industry within the market of toys that we can view to help understand some of the different ways that the toys in today’s society have come to this gender-typing is through the video game industry. In fact, the evolution of gender-typing in this industry is a good way to illustrate how it happened with the rest of the toy market. Many consider the video game industry a very male-driven industry, but in fact, the earliest video games were marketed more towards the family and were never made to appeal to one gender or the other.

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