The Ethics Of The Business Brand

1367 Words Mar 17th, 2015 6 Pages
Ethics have been a controversial topic for many years. Every business must encounter situations where they are required to find solutions to fix a problem. There must be standards set by a business and these standards are expected to be a symbol of representation from leadership straight to its employees.
In marketing, problems will arise. It is up to the individuals or parties involved to decide how they will act or react when the problem faces them or the business. An individual with strong ethical background will sense when something is not right and seek the best ways to deal with an issue. While an individual with a shallow ethical background may make bad decisions and end up paying the price for it in the long-run. This theory also applies to businesses. That’s why management must be complete and thorough on their ethical goals and policies in order to protect the reputation and identity of the business brand.
According to an article entitled; Ethical Marketing; What is Marketing? “ethical marketing is primarily a philosophy that informs all marketing efforts. This ideology’s objective is to promote honesty, fairness and responsibility in all advertising (Ethical Marketing;What is Ethical Marketing?, n.d.).” Therefore, ethical marketing promotes a general set of guidelines to help businesses as they evaluate new marketing strategies.
Ideally, ethical problems in marketing derives mainly from disagreements and conflicts. Sometimes parties involved in a marketing deal…

More about The Ethics Of The Business Brand

Open Document