The Impact Of Age On Participants ' Perceptions Of The Sns, Facebook

1090 WordsDec 3, 20155 Pages
Due to the global proliferation of social media, Facebook and other social networking sites (SNS), researchers have taken an interest in studying the nature of how people utilise SNS especially with regard to age disparities. However, there is a lack of qualitative research that investigates participants’ values and perceptions of SNS (Pfeil, Arjan and Zaphiris 2009). The purpose of this research is to explore this question by investigating the influence of age on participants ' perceptions of the SNS, Facebook. Facebook was selected for this study due its popularity, as identified by Tong et al. (2008) as having a membership population of approximately eighteen million. The following literature review assisted us to narrow our focus for our own research objective. The three main points discussed here are, differences in the utilisation of SNS and perceived well-being outcomes achieved through the use of Facebook between older and younger users of the site; factors that influence levels of technology usage such as, well-being, socio-economic status, psychosocial circumstances and age; and differences between age groups in perceptions of SNS and levels of social capital gained from SNS. Hayes, van Stolk-Cooke and Muench (2015) suggest that age is a significant factor in exploring differences in how Facebook is used. This study looked at how participants utilise Facebook and participants’ perceived well-being outcomes. Data were collected via an anonymous survey that asked

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