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The Impact Of Digitalization On The Music Industry

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Executive Summary

The industry of music is affected profoundly by the innovation of music digitalized for the past twenties years roughly. In specific, the every stage of value chain of music industry have been affected by the expansion of the internet worldwide and the content of music digitalization (Bourreau, Gensollen and Moreau 2008).
The digital music consumption replaces the traditional physical copies continually in general. About amount of 25% of global music revenue proves the usage of digital products has acerbated it pace dramatically (IFPI 2009), it can be predicted that in the future the digital music carriers may take over the hard copies of music such as CDs and tapes (Shayo and Guthrie, 2005).
This paper aims to identify and evaluate the impact of digitalization on organizations in music industry. The case selects a Chinese local traditional music retailer Big World who engaged with Chinese market more than 15 years in East region of China, sold physical music such as CDs and Tapes in their music retail stores and someplace where rented in a fixed area in local big bookstore. It was one of the earlier retailers who have run physic music selling business since 1999 and then started to open amount 40 franchises across East of China from the year of 2000 to 2010. However, it has experienced a scaling down and bankrupt risk since 2011. The main problem facing is a decline of record sales and profit even bankrupt some of off line stores and risks of operation

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