the impact of telecom services packages advertisement on the social values of Pakistani youth Abstract This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages. Study was conducted in 3 universities Iqra, Bahria & Foundation with the sample of 150 respondents, convenient sampling technique is used & results are measured using multiple regression test. Major findings …show more content…
As a result now five companies that are providing cellular services exists in Pakistan namely as Ufone, Zong, Warid, Telenor & Mobilink. (Balaji et al., 2005) perceived and found that currently companies related to mobiles now focusing for the building of having a broad way plan of action to satisfy the consumers for the ongoing services that dominates amusement, & “preventing loss of royalties in their services and maintaining customer retention”. “Ideas associated with ‘risk society’ have become part of the organizing ground, which serves to define and order the ‘personal’ and social spaces’ integral to its ‘youth problem” (Epstein, 1998), so risk of misusing these late night call packages and unlimited sms usage is always there and furthermore friend finder is another service launched by cellular companies affecting social values of youth. Abstracts standards or empirical variables which are present in social life believed to be important or/and desirable (Mondofacto and medical dictionary, 1998). What follows is an exploration of this idea both for understanding agency in youth, and for further developing the aims and objectives of a critical sociology of youth (Furlong, 1997), psychological effect is there and youth is emotionally attached to these services now. (Morris and Venkatesh, 2000)
(Introduction) “Put down the phone, turn off your the laptop, and do something-anything-that doesn’t involve a screen” (Twenge 63). It is astonishing the amount of time teens spend on phones. Jean Twenge discusses the effects smartphone usage has created among the younger and past generations in the article, “Has the Smartphone Destroyed a Generation”. The purpose of Twenge’s article is to aware readers about the many consequences the smartphone usage has impacted generations.
“The arrival of the smartphone has radically changed every aspect of teenagers’ lives, from the nature of their social interactions to their mental health” (Twenge). In her article, “Have Smartphones Destroyed a Generation?”, Jean Twenge discusses how the new generation of teenagers is becoming highly dependent on their smartphones. Twenge calls this new generation born between the late 1990s and early teens “iGen” after a recent survey found that the majority of teenagers owned an iPhone. She argues that with every new generation, new habits form, both good and bad. The technological developments that have occurred throughout the last ten years, Twenge argues, is not a bad thing; it is how the “iGen” teenagers are becoming reliant on their phones and use them to avoid social interactions. According to her article, teenagers choose to stay home alone in their rooms and talk to their friends virtually on social media versus actually leaving the house and doing something face-to-face with their friends. Twenge argues that if teenagers decide to leave the house, phones still have a strong presence, often not leaving the hands of its owner for longer than a couple minutes with social media like Snapchat and Instagram tagging along. Twenge worries that the strong dependency on smartphones and increasing rates of obsession with social media are a couple of the largest contributors to the rise of depression and suicide among the teenagers of “iGen”.
Twenge argues that as a result of the introduction of the iPhone, today’s teenagers are safer since they stay at home more often, and thus are less independent and radical than the teenagers of the past few decades. She endorses this argument with statistics that suggest that this generation of adolescents is less social, as seen in decreased dating, sexual activity, and teenage birthrate trends. She provides readers with the fact that “…only about 56 percent of high-school seniors in 2015 went out on dates; for Boomers and Gen Xers, the number was about 85 percent.” However, Twenge overlooks the fact that there are new risks to the safety of teenagers; there are many online predators masquerading themselves to lure teenagers and these teenagers have also become less worldly-wise. She only discusses statistics that work for her argument and does not consider other implications that the introduction of the smartphone has instigated. Thus, her argument is insufficient since she does not consider other aspects of adolescents’ safety. Moreover, Twenge is repetitive in her emphasis on the rates of unhappiness and depression in youth that result from using smartphones. Nevertheless, she conversely supplies only one study to support these claims: The Monitoring the Future survey is a long-term question-based study funded by the National Institute on Drug Abuse. Using this study as her only piece of evidence does not effectively support her argument since this survey is funded for the purpose of studying drug abuse and it is unclear whether it is focused only on this purpose or on other aspects of teenagers’ lives. To strengthen her analysis, she must warrant her claim with additional data from studies that approach the problem in different ways. Furthermore, Twenge claims that the smartphone has resulted in
In her article, “Have Smartphones Destroyed a Generation?”, Jean Twenge discusses how the new generation of teenagers are becoming highly dependent on their smartphones and need them alongside them at any given point in time. Twenge calls this new generation born between the late 1990s and early teens “iGen” after a recent survey found that majority of teenagers owned an iPhone. She argues that with every new generation, new habits form, both good and bad. The technological developments that have occurred in the last ten years Twenge argues are not a bad thing, it is how the “iGen” teenagers are becoming reliant on their phones and using them to avoid social interactions. They would choose to stay home alone in their rooms and talk to their friends virtually on social media versus actually leaving the house and doing something face-to-face with their friends. Twenge argues that if teenagers decide to leave the house, phones still have a strong presence, often not leaving the hands of its owner for longer than a couple minutes with social media like Snapchat and Instagram tagging along. Twenge worries that the strong dependency on smartphones and increasing rates of obsession with social media are a couple of the largest contributors to the rise of depression and suicide among the teenagers of “iGen”.
Jean M. Twinge proved that showing the bar graph of using smartphones during the day and night; they found lots of impact. Smartphones have defined the characteristics of the millennials; this is why it has led to changes in the society. The author has been researching the use of smartphones with this generation for 25 years and has found that this characteristic has come to define this generation. This generation has been increasing since the “baby boomer “era that occurred after World War II, which started in 1939. Twinge was interested in studying the millennial generation to find as much information as she could. She explains that she found out that the excessive use of smartphones changes teen behaviors and emotional states. She also showed us her analyses data to show us the differences. She explains there is a big difference between the millennials and the predecessors like the way they view the world. It is not about only their behavior they had that was the difference but also how they spent their time. “In 2012, Americans
Ever since smartphones were created, they have changed teenagers’ lives entirely. The article Have Smartphones Destroyed a Generation? by Jean Twenge, shows the ways the invention of the smartphone has changed recent generations. The article mentions the rise in teen depression and suicide, cyberbullying, and teen safety. It also mentions the decline in our social abilities, dating, and sleep. Smartphones have had both negative and positive affects on teenagers, but the negatives significantly outweigh the positives, which points to the need to put down the smartphones, as the article suggests.
In the article “Growing up Tethered”, by Sherry Turkle, she argues that technology today plays a major role in everyday life. Youths do not have the ability to branch off and have their own independence because of their reliance and attachment to technology. They also use technology to develop who they are as people and create an online personal identity of what they think is a perfect life. In comparison, their own life seems boring, pale and unwanted. Turkle also talks about how teenagers think of their phone as a “friend’s” and cannot live without it. When feeling a strong emotion, teens want to share their feelings with their friends and phone. I agree with Turkle’s opinion that technology is changing and will never be the same, which will be hard to improve this attachment to technology because too many teens are tethered.
In her article “Growing Up Tethered” Sherry Turkle explores how the constant connection to the Internet is negatively affecting the development of adolescents, and postulates that growing up “tethered” to their cell phones, is interfering with their normal psychological progression into adulthood. Referring to the idea that the ubiquitous cell phone allows teenagers to contact their parents’ at any time, she states that “adolescents don’t face the same pressure to develop the independence we have associated with moving forward into young adulthood” (Turkle 431). Additionally, the author touches on aspects of the lack of privacy and time adolescents have for themselves, asking “When is downtime, when is stillness?” (Turkle 430). While the
Cell phones and technology are wonderful tools for us to communicate and to grow as society but even though there are many benefits of using cell phones in the various social environments, there is also the greater disadvantage of the usage of the devices. The effects of being rude to one another, “light” unimportant conversations, and weak relationships between peers or family members. In today's world people are way too connected electronically and disconnected emotionally. As there is a lot of controversy to if cell phones are running society's social lives or not, research has shown that they are in fact hurting and affecting how people are interacting and communicating with one another. Between the lack of empathy and the lack of face to face conversations, cellular devices “smart phones” are the major reasons society is seeing a negative effect in people’s social life
Since 1975, the telephone has altered the way youth communicate with one another, and after decades of development it has ultimately led to touchscreen mobile phones which are known as ‘smart phones’. The versatility and convenience of mobile phones has revolutionised lives of all ages, surging across generations of X, Y and Z. However, despite mobile phone technology advancing to the stage where enough is never enough, constantly changing the way people live, learn, work and think. In addition, there is a massive social change between both generation X and generation Z, because of a vastly different methods in communicating via telephone, languages that are distributed, teenage behavior and relationships with others. In addition, Mrs. Nguyen part of the generation X, growing up in Vietnam, was interviewed to explore her youth and her thoughts on mobile phones.
“Put down the phone, turn off the laptop, and do something-anything-that doesn’t involve a screen” (Twenge 63). It is astonishing the amount of time teens spend on phones. Jean Twenge discusses the negative effects smartphone usage has created among the young and past generations in the article, “Has the Smartphone Destroyed a Generation”. The purpose of Twenge’s article is to aware readers about the many issues the smartphone usage has created on generations. Twenge narrates different stories about young teen’s experiences with phones and social media. Twenge also provides readers with statistics and some studies of many effects caused by smartphones. Twenge gives emphasize to differences between generations. According to Twenge, today’s
Smartphones are at the hands of over millions of people and many of them will never know life without smart phones. The article “Have smartphones destroyed a generation” by Jean M. Twenge is about “iGen” a generation which the author describes as “a generation shaped by the smartphone and by the concomitant rise of social media” (Twenge). Jean M. Twenge is a professor of psychology at San Diego State University and contributed in researching generational differences for 25 years. Twenge is claiming smartphones have completely uttered the lives of teenagers. Twenge argues in the article, “Have smartphones destroyed a generation” that teenagers in the generation “iGen” has been shifted for the worst. Teenagers today are less likely to be independent; for instance, teens are less likely to date or find employment. Furthermore, teenagers are more likely to face depression, along with suicide and cyberbullying. Finally, teens have fewer social interaction making them lonely and not spending time enough with family.
Parker Chilliers’ studies showed that more people use their phones during a dinner date with their family, or their date to avoid awkwardness, or to avoid talking to them at dinner (Chilliers ). However, people have been concerned with teenagers and cell phones, they want to make sure they have a life outside there phone. Some teenagers would rather stay inside then go outside. One study shows seventy two percent of kids ages 12-17 are getting phones( ). Today younger kids are getting a phone, this is a concern that they won’t have a social life outside of their phone.
Technological advances have increased dramatically in the past 40 years. Martin Cooper invented the first cellular phone in 1973, which was called the Dyna Tec, while working for the famous company Motorola. The first cellular phone did not sell well because it was as large as a brick. So now knowing how technology has advanced, it is obvious to see why it is advancing. Although technological advances have affected both the generalized public and society’s teenagers, it seems to have had a larger effect on society’s teenagers, specifically the advances in cellular phones. Not only does cellular phone usage affect a teenager’s social life and literacy, but it also affects their health. Cellular phones have a great impact on a teenager’s social life. The following solution would also be in their best interest without them even realizing it. The over use of cell phones by teenagers will have a negative effect on their academic, social, and mental development.
Mobile phones are an entertainment source for many. As well as holding music files, as some phones today are able to do, it will work with a home entertainment system to find programmes of similar interest to files already on the phone and download them as a podcast. The Mobile Life Youth Report, one of the biggest ever social studies to examine how mobile phones have changed the way young people live, was published on 19 September 2008 by the London School of Economics and Political Science. The report discusses how the intimate relationship between user and phone is most pronounced among teenagers, who regard their mobiles as an expression of their identity. "Texting is often used for apologies, to excuse lateness or to communicate other things that make us uncomfortable," the report says. "It offers intimacy of a particularly controlled form, useful for its discretion ... but valued by those who find it difficult to express their emotions more discursively." (19 September, 2008). This is partly because mobiles, unlike landlines, are seen as being beyond the control of parents. But the researchers suggest that another reason may be that mobiles, especially text messaging, were seen as