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The Impact of Telecom Services Packages Advertisement on the Social Values of Pakistani Youth

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the impact of telecom services packages advertisement on the social values of Pakistani youth Abstract This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages. Study was conducted in 3 universities Iqra, Bahria & Foundation with the sample of 150 respondents, convenient sampling technique is used & results are measured using multiple regression test. Major findings …show more content…

As a result now five companies that are providing cellular services exists in Pakistan namely as Ufone, Zong, Warid, Telenor & Mobilink. (Balaji et al., 2005) perceived and found that currently companies related to mobiles now focusing for the building of having a broad way plan of action to satisfy the consumers for the ongoing services that dominates amusement, & “preventing loss of royalties in their services and maintaining customer retention”. “Ideas associated with ‘risk society’ have become part of the organizing ground, which serves to define and order the ‘personal’ and social spaces’ integral to its ‘youth problem” (Epstein, 1998), so risk of misusing these late night call packages and unlimited sms usage is always there and furthermore friend finder is another service launched by cellular companies affecting social values of youth. Abstracts standards or empirical variables which are present in social life believed to be important or/and desirable (Mondofacto and medical dictionary, 1998). What follows is an exploration of this idea both for understanding agency in youth, and for further developing the aims and objectives of a critical sociology of youth (Furlong, 1997), psychological effect is there and youth is emotionally attached to these services now. (Morris and Venkatesh, 2000)

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