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The Importance Of Ethnocentrism And Culture Relativism

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We live in a society that is changing rapidly which is causing people of various cultures to interact. This interaction can be positive or negative depending the on respect people have for other cultural groups and the level of sensitivity. These behaviors are directly related to two very important concepts in sociology, Ethnocentrism and Culture relativism. Negative attitudes toward other ethnic groups or cultures can result ethnocentrism. On the other hand, positive attitudes can be result of the culture relativism approach. The purpose of the paper is to show why people need to move from ethnocentrism mindset to culture relativism .As America is becoming more and more diverse, we need to understand other cultures values and norms. In order to understand diversity, we need to understand cultural relativism, the positive and negative aspects, how it is better than ethnocentrism, how this idea can be understand using the simple tools. Our attitudes effect our morality and no ones’ group or culture is superior to the other.
Culture is the entire way of life from behaviors, beliefs, values, attitude, and characteristics, to knowledge of a group of people. We get our culture from enculturation. It is passed from one generation of people to the next through communication. Culture can be defined as actual society with particular practices, such as American, Asian, or African culture. According to Herskovits Melville, J who is known for exploring the cultural continuity states, “There is nothing wrong with such feelings, for it characterizes the way most individuals feel about their own cultures, whether or not they verbalize their feeling" (21). It is ethnocentrism which gives people their sense of peoplehood, group identity, and place in history-all of which are valuable traits to possess. According to Sumner about Ethnocentrism becomes negative when "one's own group becomes the center of everything, and all others are scaled and rated with reference to it" (13). We create bias toward our culture and form an idea that one's own culture is the main standard to evaluate another group leading to view. They make their culture the measuring stick. This means that people believe and feel in the superiority of one's

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