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Using Ethos To Gain The Trust Of The Reader's Value

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Anytime we read or write, we need to understand the effectiveness ethos has on any given message. Ethos is an important appeal based on the character and credibility of the sender. In order to write about something important, we can make an argument based on character (ethos) to gain the trust of the reader. If we are unable to gain the audience’s trust, our argument will not be accepted. However, by establishing our credibility on an issue or turning to experts for the answers to serious and important questions, we will win over the trust of the reader. In addition, ethos helps us form a connection with the reader’s values. Respecting your audience and forming common ground with the reader will gain their respect – and build your character.

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