The Individual and the Corporation: Kathy Levinson and E*Trade a Case Study

1566 WordsAug 3, 20097 Pages
The Individual and the Corporation: Kathy Levinson and E*Trade Case Study Lisa C. Henkel Professor Diana Budhai BUS380 Managing Diversity in the Workplace March 2009 Section 30071196 April 29, 2009 |Table of Content | Introduction…………………………………………………………………………………..…..3 Background……………………………………………………………………………………....4 Analysis………………………..…………………………………................................................6 Conclusion………...……………………………………………………………………………...7 References………………………………………………………………………………………..9 Introduction This case study research paper will examine the case of Kathy Levinson, former…show more content…
While Kathy had been able to establish herself and move progressively forward there were still those openly discriminatory toward homosexuals. She was concerned that people would see her personal involvement with No on Knight as a corporate endorsement. (Badaracco, 2002) An endorsement for or against such a politically charged issue could cost E*Trade business- and the nation’s eye was watching in what direction California would decide. Ms. Levinson had the luxury of choice. She had been an activist in the past for both domestic partnership rights by being instrumental in the establishment or the recognition of domestic partnership and benefits eligibility at Charles Schwab. She had advanced the cause of women’s equality through her example as one of the first women senior partners. (Badaracco, 2002) She did not have to lead the way on this particular campaign- she had already earned her spot in “history”. Conclusion Ultimately, Kathy and Jennifer Levinson decided to make a large financial contribution to the No on Knight Campaign for $300,000. It was the largest single private contribution received by the campaign and attracted a good deal of media attention in the California press. That was the extent of her involvement, however, for this particular endeavor. She was asked several times but declined to speak public about her beliefs on gay marriage in reference to prop 22. (Lee,

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