The Influence Of Fashion In The 1920's

The style and cut of women's clothing during the 1920's changed drastically. Waistlines dropped dramatically while hemlines rose scandalously. Turned-down hose were no longer black, but beige. Rouged knees, bobbed hair, and figureless figures characterized the "radical flappers". These women violated many of the rules dictating appropriate clothing and behavior for women. The

Women’s fashion was a social controversy in the 1920’s. This controversy was influenced by women’s clothing, swimwear, hairstyles, makeup, and attitude alone. This attire and new found character traits added a certain attitude and confidence to these women, starting what would eventually be remembered as a revolution.

The 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel. As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-produced garments became available, and artistic movements increased in popularity, one can see how the fashions from the roaring twenties characterized the time and redefined womanhood. (1920s clothing 1)

Many of the trends from the Roaring Twenties were set or seen at the parties thrown by the rich such as Gatsby did in the novel. Many of the trends were fashion, especially women, music, and dances. Fashion had changed a lot after and during the war. Dress making and custom styles were beginning to break out. New textures and patterns created the 1920’s style. For women many more options were now acceptable. A daring new style of skirts and dresses worn above the knee were popular. “1920's Dresses were lighter and brighter and shorter than ever before” (1920's Womens Fashion). Jewelry and many other embellishments were added now more than ever. “An increased sense of freedom was expressed in simple yet elegant designs, with carefully selected fabrics, and an intelligent use of color” (1920's Womens Fashion).

The flapper had an indisputable look. The long locks of Victorian women fell on the floors of beauty parlors as young women cut their hair to shoulder length. Hemlines of dresses rose fiercely to the knee. The cosmetics industry prospered as women used makeup in large numbers. Flappers constrained their chests and wore high heels. Many women celebrated the age of the flapper as a female “declaration of independence”. Experimentation with new looks, jobs, and lifestyles was incomparable with the woman in the Victorian Age. The flappers chose activities to please themselves, not a father or husband. But critics were quick to elucidate the shortcomings of “flapperism.” The political agenda grasped by the previous generation was largely ignored until the feminist revival of the 1960s. Many wondered if flappers were trying to express themselves or act like men. One thing was certain: Despite the political and social gains or losses, the flappers of the 1920s sure managed to have a good time.

The 1920’s which was also called the Roaring Twenties was a era of economic prosperity and dramatic social change. The 19 amendment that was ratified on August 1920 gave the right of women to vote and the impact of World War I resulted in women questioning traditional morals and values, becoming rebellious. When men left for the war it caused women to have new jobs such as working in factories. Also, “the number of women attending college rose to 10% of the population by the end of the 1920's." Due to women having the opportunity to have jobs and go to college women became more mobile. The corset limited women to be mobile in this era which caused the production of coresets to quickly decline. Less women wearing corset made their figure to be more boyish and straight. The women of this era was called the Flappers, free spirited women, representing the new change of how women looked. The Flappers “lacked hips, breasts, and a defined waist”. They would dress in dresses above their knee and ankle showing more legs and having bare arms. They would also stray away from having long hair and cut their hair into a bob to symbolize freedom and independency. As a reason of women questioning traditional values they began to drink, smoke and be more sexual in this era. The 1920’s was also the age of Jazz which influenced women to go out and dance and women having more flamboyant and exuberant moves. In the 1920’s to be equal among men they had to have a figure of men,

The Jazz culture inspired multiple dances, such as the Black Bottom and the ever-popular Charleston. These dances required lots of movement leading to a shift in women’s fashion. Women wore less undergarments, went without coresets, and designed dresses that allowed for more freedom of movement. In 1921, Coco Chanel introduced the “drop-waist” dress, which were worn with long strings of glass beads or pearls. By 1925 these dresses resembled the shifts that were worn under the dresses of the early 1900. Evening dress were made up of mesh material, sleeveless, low v-neckline or backless, and sometimes adorned with sequence. These new fashions were advertised in fashion magazines that made their appearance in the 20s, Vouge, The Queen, and the

Fashion in the early nineteen twenties was all about comfort. Men’s pants got wider and women stopped wearing their corsets and tight dresses, while older women of the age considered this scandalous and still held the thought that women should not show their ankle. Though the majority of adults disagreed with the fashion revolution, young women continually hiked up their skirts, stayed out late, and kept up with fashion trends. Times were changing, and thus the flapper age was born. Hemlines rose to the knee, and then later above it- exposing the muscular dancer’s legs-toned

The 1920s, or better known as the roaring twenties changed the lives of women in America politically, physically and mentally. Women were granted more freedom, the right to vote, changed their physical appearance, and focused on materialistic goals instead of moral values. Before World War I, women would wear a high collar, long straight skirts below the knee and long hair that was tied loosely. The roaring twenties brought along swing dancing and jazz which changed the way women dressed and danced. Not only did the roaring twenties bring along flourishing taste in music, but flappers came into play. Flappers were women who wore short sparkly dresses, cut their hair into a bob, wore heavy make-up, drank alcohol, smoked cigarettes and partied all night.

As Coco Chanel quotes: “Fashion is an architecture: It is a matter of proportion.” Fashion during the Harlem Renaissance and the roaring 20s define the culture of males, females, whites & blacks.

The flappers, that began flourishing during World War I, by the 1920’s had become a prominent character with their very own defining characteristics. Around the time of the WWI woman were closer than ever before to gaining women’s rights, giving women the confidence they needed to make change happen(2 2). By the time the war ended, flappers had gained an image of “slender woman in short straight dresses, long beaded necklaces, and bobbed hair, drinking gin and dancing the Charleston (1 167)”4. The flappers were the new woman of the era that were opinionated

Throughout the week, celebrity flappers such as Lois Long or Clara Bow could talk about their favorite products, clothes, music, and movies. By doing so, they would be endorsing products and their respective companies. Since many flappers engaged in enticing leisure activities previously limited to men; including smoking, drinking, and dancing the Black Bottom and Charleston, stories from their experiences would be very interesting for young women in New York to hear. Everything from flappers’ career ventures to their casual relationship endeavors could inspire the audience to assert their independence and choose the lifestyle they wanted. Adopting a boxy, unisex silhouette that flattened the appearance of their curves defined the flapper’s unusual style of sexualizing androgyny. The flapper’s image challenged traditional values by introducing the idea that women were fearless in their battle for equal rights, thus representing the active feminist movement of the 1920s to empower the radio show’s audience.

The ways of a flapper spread through the United States in the 1920s and changed young girls into a new generation as modern woman declaring a new freedom. The new emancipated women demanded to be recognized as equal to men. The flappers adopted the masculine look and started getting different haircuts and wearing very different clothes. Flappers were known for wearing an excessive amount of makeup, drinking and smoking, dancing, voting, and being very promiscuous. “From these liberating circumstances emerged a caricature: the flapper, symbol of the modern woman” (Info Base).

This quote reveals the simple desires women wished, such as voting and work to receive income, but society forced them away from these dreams. As deserved, women attained the right to vote August 26, 1920 despite the turn down in 1915. The so called “It Girl” of the era, Clara Bow, rose to fame in the silent film industry and was beyond pleased to work and not be entitled to only household chores. Bow wished for men treat at her as more than a mere object, and therefore adopted the flapper attire. Soon, she became an idealistic model of the flapper lifestyle, gaining her plenty of media attention as admirers quickly imitated her fashion and ways of life.

A typical flapper had short, bobbed hair, and wore a short baggy skirt with turned down hose and powdered knees. Their dresses often exposed her arms as well as her legs from the knees down. Flappers were thought of by their elders as being a little fast and brazen, since they were no longer confined to home or tradition. However, Flappers did not just symbolize a revolution in fashion and way of life; they more importantly embodied the modern spirit of the Jazz Age—they symbolized, “an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future”.