THE MALL IN AMERICA Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates …show more content…
and reoriented”. (2003, P. 295). He shows how the use of these symbols creates a form of refuge for people since they feel close to nature. This offers sensual and aesthetic pleasures to mall visitor. He points out to old people who frequent malls to exercise and socialize, something they find difficult in the uncivil society they live in. James J Farrell also acknowledges that the security at malls brings a sense of self and brings about a set of social relationships. (2003). These writers bring into focus the different aspects of malls that offer a ground for people to socialize and relax and enjoy. They point out to the fact that malls are centers of entertainment for mall visitors. Those who appreciate malls also argue that they serve as a cultural reflection of the American population. Farrell (2003) argues that, “[the mall] is more American than Apple pie.”(p. 271). He argues that malls have become an identity symbol for the Americans. He argues that for one to study the American culture, he only needs to visit a mall. Jon Pahl (2003) notes that malls usually target women because of their love for admiration and beauty (p. 297). Despite the fact that most American men don’t like going into malls, they usually fall victims because they are also subject to groom themselves. George Lewis also acknowledges that malls bring out the central concept of the American shopping experience because they act as civic centers. By studying the shopping trends and myths that
The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at
Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the
Just like before, malls are and will continue to be an entertaining shopping experience. As entertainment changes - so do the entertainment requirements in a mall or outdoor shopping area. Adding more and better forms of entertainment and updating them regularly can keep the shopping experience relevant, and keep shoppers coming back to see what’s new.
In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.
During this second observation at Coastal Grand Mall in Myrtle Beach, South Carolina, I learned many things. I went to this location on a Saturday night, where it was full of young people. The weather outside was warm, but rainy, so I believe this caused even more people to look for indoor fun, so the mall was packed on this Saturday night.
The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.
Shopping has become a daily activity which happens a billion times in America and around the world. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping: how consumers have impacted the retail industry and how the industry influences consumers. In the article " The Science of Shopping," Malcolm Gladwell, a well-known writer and journalist, analyzes the shopping behaviors of customers and how retailers can lure customers; while Anne Norton, a professor of political science at the University of Pennsylvania, in
The mall in this book is much larger than the mall in my town. “From there it was a quick jog around the central fountain to the elevators up to the third floor, which contains a multiplex theater, giant bookstore, bowling alley, ice-skating rink, and sit-down
In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be
In this essay I will talk about the most enjoyable place I have ever visited. This place is known as the Mall of America. My family also travels a lot, so there were quite a few places for me to choose from. I have been to a lot of places like Mount. Rushmore, Crazy Horse, and about 14 of the 50 states. One place I wish I could have gone to was Disneyland since it appears like an incredible place, but I wasn't born when my family journeyed there.
For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.
Pointing and sprinting from store to store, bags in hand and wallet held tight. The sounds of screaming, laughing, and talking fill the space. Cash registers beaming and cards being swiped. There’s just no other place like this; a shopping mall. Today, buying clothes or items of interest is highly popular. All of one’s favorite stores feet away from each other, this ritual is composed of elements that might not seem very evident without looking close enough. At the International Plaza in beautiful Tampa Florida, I conducted observations and my own experiences as well to analysis this ritual as a cultural phenomenon. Through this research, we can understand the true meaning of a shopping mall.
On Saturday, November 14th of 2015 I visited the Maine Mall from around 2:50 pm to 4:30 pm to make observations of adolescents from another culture. I chose to visit the Maine Mall because it is a place where adolescents frequently visit to socialize with friends in a public place. The place that seemed most obvious to observe was clearly the food court. The food court gathers people of all ethnicities and ages to sit down and be themselves while enjoying a meal. I found a comfortable table on the outskirts of the food court where I was able to be the eyes and ears of the whole place. This place was essential because I had perfect view of three different groups of teenagers sitting in groups of three or four.
I like this because it has a clear thesis statements and strong three reasons. The first paragraph introduces of the surveillance of retails by retail anthropologists and it claims a certain assertion that it is ethical and it can many benefits. Each body paragraphs stated the main points and used the MEAL plan successfully. This second paragraph suggests the main idea, “The first reason that surveillance benefit is bringing more convenience for consumer.” The convenience for consumer directed to the reducing the customer’s shopping time and the relating evidence support the idea. After the evidence, the writer thoroughly analysis. Especially, I liked the quote, “Thus, they just go straight to the store to grab what they needed and head to the pay counter. The time of a person spends in shopping mall is decreased which affects the slowly growth of businesses’ profit”, because I could relate to my shopping experience. This essay is effective argument essay with clear thesis statement, strong reasons and evidences to support the main ideas, and successfully followed the argumentative structure.
Industry: American Retailing Industry, for example, Target Corporation is an American retailing industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.