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The Media and the Military in the Vietnam War

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The media and Military
The War in Vietnam was the first real “television” war, meaning it was the first conflict where the U.S. military found itself attempting to control a media which was not fully supportive of the country’s involvement. (79)
It was also the first “open” conflict where the media was deployed in force without restriction. (79)
The media saw a need to cater to those who opposed the war for the first time. The conflict was taking place in a remote area, and apart from conscription, there was little threat to the security of the citizen or state. (79)
Young and Jesser argue that the U.S. government also held outdated expectations of popular support under the “social contract” during this time. Now citizens were afforded the luxury to make up their minds on the legitimacy of the conflict, with many wanting answers the government could, or perhaps would not provide. (79)
The Vietnam War is the first war in which the garnering of popular support on the home front was no longer a mainstay of the war effort.
The media played a fundamental role in changing the outcome of the Vietnam War. The media eroded public support back in the United States and became the driving force behind the growing unpopularity of the war. The media brought politics into the living room which in turn made citizens experts on matters of national security and foreign policy.
The Americans had no policy or machinery in place to handle the media, even when Vietnam became news after the

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