Introduction In modern times, there has been increase in the usage of social media in communication. The platform such as Twitter and Facebook has been employed in marketing, where marketers target the users of the social media. Through the social media, individuals have been in a position to reach a high number of friends and family members. Thesis statement: Social media is doing more harm than good in the society, hence the need for regulation. Discussion There has been a positive issue that has been associated with the use of the social media in the society. It has led to increased connection of friends and family members. As a result of this they are able to share information, comfort one another and assist one another based on the information they present in the online platform such as the Twitter and the Facebook. At the same time, organizations have been in a position to promote the usage of their products to consumers in the market. As a result of marketing their products in such platforms, they are in a position to reach a high number of customers and increase the distribution of their products in the market. More over the social media has become a major tool of positively campaigning for human rights and discrimination. Viral messages on issues such as discrimination or abuse are shared on social media, resulting in corrective action being taken by the respective institutions. In spite of the above limited benefits of the social media, it is evident that these
This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of
Preview of Speech: Social media plays a huge role in our society, and it’s not a good thing. To understand its impact, we have to know a few things that come
As technology editing tools have become easier to use, many people have felt obligated to go on a photoshop epidemic every time they share an image to the world of social media. In a pervasive world where images of unrealistic standards fuel over the media on how one should look, social media has one of the most significant impacts in body dissatisfaction in today’s society. Throughout the last decade, social media has become one of the most common and favored ways for people to communicate, connect, and share. Thus, there have been many debates and discussions on whether social media has a positive or a negative impact in the way an individual perceive themselves. With the rapid growth and rise of smartphone usage among adolescents and young adults, social media outlets have become an essential part of one’s daily life. Today, when adolescents and young adults turn on their smartphones, often times, the first thing they will refer to is a social media site. It has become a place where they are exposed to news, images, and expectations. Thus, often times, these images, ideals, and expectations are ingrained in their brain and bombarded with what is considered to be beautiful in today’s society. Moreover, these unrealistic standards will often lead to a form of comparison, influencing them to take extreme measures. Although social media serves as a platform where people can connect, communicate, and share, it has a negative impact on one’s body image because it can lead to a
Nowadays, people already live in a digital age, and they rely on the technology to give them information and make connection with others. When the social media comes first, people’s curiosity triggers them to explore the cyber space. However, when the constant stream of content comes to people, they will question whether the information benefits to them. In my own perspective, I think that the social media has two sides, which contains advantages and disadvantages. Once the social media meets people’s needs, they will ignore the harmful side. Individuals are finding a space which can give them a safety environment, and they can control the distances and relationships with their families and friends. Also, the social media gives them an opportunity to get in touch with
Successful social media sites are effective for sharing information, for project collaboration, and for communication. One of the advantages of social media is that there is a direct interaction with their followers, from a marketing point of view, this is an ideal situation. Marketers have their target audience’s attention. All they need to do is to deliver their message. Whether one’s goal is to share information, develop a network community for feedback or for promoting a project or idea, social media can be a powerful
The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and
Today I would like to argue that social media has benefited society. I feel passionate about the benefits social media has had on society because with every one spending an obscene amount of time on these sites, myself included. I would like it to have a positive impact on myself, and everyone that uses it, and so I have researched it ad nauseam. I think it is important that we spend a few minutes on this subject because in the article entitled Social networking sites and our lives, from June 2011, “74% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of January 2014, up from 26% in 2008” (Hampton et al.). I shall argue that social media has benefited society because it provides immediate help during a crises, because it can be used to monitor mental health, and because it promotes positive change within countries.
In today's world, people view social media as either a social benefit or a social detriment. Social media helps us with our day to day lives like helping people connect with one another, determine whether or not someone would be fit for a job, and allows us to have easy access to news, but it does have its downfalls. Some of these downfalls include cyberbullying, overexposure, and making us to addicted to our technology.
Social media is presently one of the best opportunities that is available for a brand to connect with the prospective consumers. Social media can also be treated as a medium for the socialization. For the businesses, the social media is a marketing opportunity for transcending the connecting between the consumers and the companies. The influence of the social media is infiltrating various aspects of our lives(Arca, 2012). Social media is constantly rising and the impacts of the social networking is penetrating in almost all businesses Social media are often used for spreading the knowledge about the changing opinions of the people. Important marketing tactics are applied to these social networks for better outcomes. Businesses with a well-established and ethical social media platform have more chances to become successful in the competition of the social networks. This research report comprises of the detailed explanation for the advantages and the disadvantages associated with the social networks. A rigorous analysis for the subject has been done in the report.
This presentation aims to discuss the impacts of social media on businesses. The advancement of technology and the wide use of social media platforms have given businesses a new dimension of relating to their customers and promoting their goods and services. Social media use has increased tremendously across the world and businesses have taken the advantage to use the social media to promote their products and keep in touch with the customers. There are various advantages of social media to both individual people and businesses. However, the use of social media has been found to have its shortcomings.
A majority of teen’s specifically generation Z have grown up with their faces glued to a screen. As a Millennial myself, I have seen first hand how it has affected my generation. Although social media wasn’t present in every aspect of our lives, it still had an effect on the way we grew up. Even now as time goes on it is affecting each generation more and more. Social media can be a great thing for many people. It helps you stay connected with your family and friends efficiently and quickly. Social media may be a great source of entertainment, but it is also time consuming, when is it too much? Many teens would rather stay in their rooms with a screen lighting up their faces than go out with friends, resulting in isolation.
The first recognizable social media site, Six Degrees, was created in 1997. Users could upload a profile and make friends with other users. In the early 2000s, social media site such as MySpace and Linkedin gained prominence. Sites such as Photobucket and Flickr allowed users to share photos. In 2005, YouTube allowed people to communicate and shared globally. Facebook and Twitter went global in 2005 and remain the most popular social media networks today (Hendricks, 2013). The intent of social media was to allow people to remain in contact; however, people are feeling more alone and disconnected. Social media has a negative impact on close friendship development.
This presentation aims to discuss the impacts of social media on businesses. The advancement of technology and the wide use of social media platforms have given businesses a new dimension of relating to their customers and promoting their goods and services. Social media use has increased tremendously across the world and businesses have taken the advantage to use the social media to promote their products and keep in touch with the customers. There are various advantages of social media to both individual people and businesses. However, the use of social media has been found to have its shortcomings.
Social media sites can be defined as computer technologies that aid people in sharing information, ideas, career interests and any other expressions. They are communities where people meet each other by the creating profiles and personal accounts, allowing them to connect with people based on their interest. Some of them are Facebook, Twitter, Pinterest, Tumblr, and Instagram. One can access the social media through a computer, laptop or even a smartphone. People have seized the benefits of Social Media and greatly benefited from its many opportunities, even though some observers have noticed that there are a few negative impacts of social media usage. Indeed, they can be of both good and bad depending on what is one's intention on the platform. This study will expand on how social media can be used as a positive platform.
The world that we reside in currently has been introduced to a fresh phenomenon, which has completely taken over the world of communication. Consumers from all over the globe were accustomed to communicating with one another one on one. Local hangouts, temples, and parks where places were consumers communicated and formed relationships with one another. However, over the last few years things have drastically changed. With the invention of the Internet and the technologies that utilize them, the way consumers communicate and relate to one another has changed. This fresh way of communication has been coined the term, “social media”. Social media refers to the interaction among individuals in which they create, share, and or exchange information and ideas within networks and virtual communities. Facebook, Twitter, Instagram, message boards, and LinkedIn are all types of social media. It has become one of the greatest opportunities to brand businesses’ products to potential buyers. Businesses all over the world acknowledge the utilization of social media as a marketing platform. A successful business cannot afford not to be involved in marketing via social media. Consequently, social media has become a vital tool for both small and large businesses.