The PSI Case: Marketing of Raja and Maya

Carl Djerassi was a chemist in Mexico city that created the first pill that synthesized hormones in 1951. In 1957 the FDA approved the pills for women with menstrual disorders but just three years later the pill was released for sexual protection. Some states still made this drug illegal and it went against many people’s morals. In 1997 the pill was expanded to treat acne (A Brief History 1-2). The pill has come a long way and is still continuing to form in this evolving society. Less than seventy years ago we didn’t even have an oral option for birth control. Today we are fighting over whether the pill can be available over the counter or not.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

For example, pregnancy is a target where the nation wants to reduce how many young girls get pregnant. To reduce this contraception is purchasable in every supermarket, pharmacy’s etc… In addition, there are companies that give away free contraception to reduce teenage pregnancy. Not only does contraception help prevent pregnancy but prevents people catching sexually transmitted diseases like HIV, Chlamydia and syphilis.

In the 1950s, birth control pills were introduced in the United States (Windsor, 2002). Over the past seven decades, the pill has changed the American women’s lives in several ways. The pills have allowed women to delay marriages, invest in their career development, and secure well-paid jobs in areas that were previously dominated by men. The pill has also improved family relationships and prevented abuse and marriage dissolutions. This paper explores the history of birth control methods in the US and how the pill became available on a large scale to women. The paper further examines how the pills has given women the freedom to advance their careers, strengthen the marriage relationships, and participate in the workforce.

Birth control is utilized by a large portion of sexually active women in the United States (Planned Parenthood). Its benefits are innumerable. The uses of birth control spread through a wide variety of domains, from the prevention of diseases, to the treatment of disorders ranging from anemia to endometriosis. It can be used in conjunction with condoms in order to assure effectiveness and, as a whole, allows women to take control of certain aspects of their futures. Birth control is a fundamental aspect of many women’s lives and yet it remains a point of

Although societies with rigorous rules such as the ancient Greeks practiced the use of birth control and the invention of modern contraceptive methods---such as condoms, diaphragms, and douches---have been around since the early 1800’s, birth control still did not prevail in the twentieth century and was highly controversial. Margaret Sanger gave people a new and radical ideology stating how birth control helped women in many more ways than their sexuality. Sanger published many literature pieces about her opinions on options and freedom for women in society. Several other women and doctors acknowledged her argument by broadcasting it during the Progressive Era. When the 1920’s came around,

Women today may have more choices but it has not always been this way. “Women of the past often didn’t get much a choice about their sexuality” (Bringle). However by 1950s, a pill to prevent pregnancy was created. Though this contraception was created, it was hard to get. A birth control advocate, Margaret Sanger, “attacked legislative restrictions on birth control”, informed many women the uses and positive aspects of using contraception, and encouraged doctors to give contraception guidance by opening “the first birth control clinic in New York in 1916” (Bringle). Even after the widespread information of birth control, the accessibility of it today is low. This pill is a necessity for women in today’s world and should be made more accessible. To use contraception, a doctor has to prescribe it and this prescription is rarely covered by

Women in today’s society have never known a time when contraceptive options were not available to them. As a general statement, acquiring some sort of contraceptives whether it is the pill, patch, condom, emergency contraception, or another of the many types of birth control is not difficult with the many options available to women today. However, backtrack to the early 1900’s and the story was completely different. In 1916, Margaret Sanger made contraceptive history by opening the first birth control clinic in Brooklyn, New York. The fight for birth control began. It was not until years later in 1960 that the birth control pill was approved by the Food and Drug Administration and since then many other varieties of birth control have made their way into the market (Kim & Wasik, 2011). Today, thanks to those like Margaret Sanger who fought for contraceptives, women and couples who wish to avoid pregnancy have more choices than ever before. (Egarter et al, 2013; Perry, 2015).

The idea of birth control has been around since before the eighteenth century. However, those in control of it have changed over time leading to several positive and negative effects including seeking underground abortions and disguised labeling of products for contraception.

Birth control has been studied for many years. Over the year’s people have discovered so many new things and applications. The history of birth control and the society around us has been affected by the impact of laws and the people.

Eliminating the prescription for Birth Control provides an increased access for everyone, encourages safe sex, reduces the effect of unwanted pregnancy and helps the economy. Birth control is a method of medication that prevents pregnancy for women. The birth control pill has been around for about 50 years and in 1916 a woman by the name of Margaret Sanger opened the very first birth control clinic in the United States and later served a 30 day sentence for it being labeled as an “unlawful nuisance”(Brief History of Thompson 2). In the late 1930s, a judge put a federal ban on birth control. In 1950, Margaret Sanger created the pill. Birth Control is a good way for encouraging safe sex because it reminds young people that all of society can

One of the many purposes of birth control is to avoid unwanted pregnancies. In this day and age the decision to take birth control should be a mere right and not a debate, but society has still not fully accepted the use of birth control even though “ninety-eight percent of women use birth control at some point in their lives” (Milligan, 2014, p. 3). Birth control has unfortunately earned a negative stigma because it allows women to have sex without getting pregnant and that is frowned upon throughout parts of society. Some members of society have even compared the use of birth control to abortion. Women who choose to take birth control should not be judged and the use of birth control amongst women should no longer be considered disgraceful. The reliable access to birth control should be made available to all women no matter their race, age, and class.

Nemours, a children’s health organization, created pamphlet for doctors’ offices geared towards parents and teens who have questions about common issues in the realm of sexual health. They define “the pill” as an oral contraceptive, “a daily pill that usually contains the hormones estrogen and progesterone, and is taken to prevent pregnancy.” Other points discussed in the pamphlet include the safety of

Birth Control is defined as various ways used to prevent pregnancy from occurring. Birth Control has been a concern for humans for thousands of years. The first contraception devices were mechanical barriers in the vagina that prevented the male sperm from fertilizing the female egg. Other methods of birth control that were used in the vagina were sea sponges, mixtures of crocodile dung and honey, quinine, rock salt and alum. Birth Control was of interest for a long time, but women did not worry to much about it because child death rates were so high. They felt they needed to have many children just for a few to survive. In the early 1800's death rates began to drop and people began to show concern for controlling

Condoms, as defined by Delvin (2012), are “sheathes that trap the sperm when a man climaxes.” Crall (1999) explains the meaning of a contraceptive as “a method, device or pharmaceutical drug that prevents pregnancy.” Both are used in reducing the chances of pregnancy. Young people today especially high