The Power Of The American Dream

The American Dream is often one of the most well-known benefits of living in America. It is the push factor that has driven millions of foreigners to flock to the so-called land of opportunity. Originally, the American Dream was established by a clause in the Declaration of Independence. It reads, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness” (Declaration of Independence par. 2). The original American Dream, as laid out by the founding fathers, was freedom from religious persecution and the right to live a happy life. That simple idea has undergone a significant metamorphosis and now the American Dream is much more complex. It has turned into a deep avaricious dream. This transformation has been noted in contemporary literature, especially in the novels Reservation Blues by Sherman Alexie and The Great Gatsby by F. Scott Fitzgerald. These pieces of literature can be read as a larger commentary on the mutation of the American Dream and how it is now more of a negative desire for greed and material. Both Fitzgerald and Alexie surmise that the American Dream has been twisted and corrupted into an uncontrolled desire that has become unattainable for many and that the pursuit of the dream has become dangerous.

Living the American dream was a part of the road to Suburbia. As soldiers were returning home from the wars, births were reaching record highs known as the baby boom. Just in the year 1957, a total of 4,308,000 babies were born.4 Desiring large families and great economic prosperity, the women’s role as mother and homemaker were built-up in movies and television and magazines. Ultimately, with additional “leisure time” at home, Americans bought televisions, nice record players, lawn mowers and other electronic products. Manufactures and advertising agencies jumped at the opportunity to profit on consumerism. “More and more, ad executives and designers turned to psychology to create new strategies for selling. Advertisers appealed to people’s desire for status and “belongingness” and strived to associate their products with those values.”5 The Baby Boomers that began the consumerism in the mid-1950’s socially altered the United States then and still do

From IPhones to new cars to discounted food, advertisements and the desire for the newest or cheapest items surround humans every day. Socially we are held responsible to not only “keep up with the Joneses” anymore, but also the Kardashians, Gates, and Walton families. Today’s society has proven that the desire to have the newest items for the most affordable prices stands more important than our true happiness. Joseph Turow provides in his article, The Daily You: How the New Advertising Industry Is Defining Your Identity and Worth, which the advertising industry has greatly affected your consumption habits and the prices you look for. James A. Roberts grows on that idea, in that with the help of these advertising firms, you continue to run

The traditional definition of the American Dream is the belief that everyone is given an equal opportunity to prevail and rise within the social hierarchy. Companies use the concept of the American Dream to appeal to their consumers to buy their product. In his essay “Masters of Desire: The Culture of American Advertising,” Jack Solomon writes, “the American Dream has two faces; one communally egalitarian and the other competitively elitist” (167). Although egalitarianism and elitism are at odds with one another, companies advertise the two together. Apple Incorporation is an American technology company that began advertising their products in 1970. Nineteen seventy magazine advertisement “A is for Apple”, 2009 commercial “Elimination”, and

In Jack Solomon’s article, “Master’s of Desire: The Culture of American Advertising” he describes that American citizens are divided upon elitism and populism. The contradiction between elitism and populism is to see what both effects have on our society of advertisements and media and how it affects citizens today. The contradiction of this effect is everywhere, all of the society is currently revolved around the concept of advertisements and media, where we are consumed of each and every day. American advertisers show us an aspect that we believe to be the American dream of society nowadays, with how Solomon described the American dream of today to be, “America’s great myth of equality celebrates the virtues of mom, apple pie, and the girl

   The story of America is an exciting one, filled with swift evolution and an amazing energy unprecedented in world history. In America's short existence, it has progressed from a small collection of European rebels to the economically dominant nation that it is today. Mixed up in the provocative reputation of America is the celebrated ideal of the American Dream, the fantasy of complete independence and self-reliance mixed with the opportunity to attain wealth through one's labors. On the surface, this reverie seems almost enchanted, offering people the unprecedented prospect of achieving success regardless of one's race, religion, or family history. The American Dream is exactly what it appears to

A chance to re-establish oneself, an opportunity to earn one’s fair share of wealth, a vision waiting to be created into a reality: The original American dream. Over time these myths surrounding the American dream have altered due to constantly evolving cultures within the United States resulting in newer cultures that are less concerned with one’s “fair share” and more with pure gain. Sadly, today the American dream more closely represents one’s ability to attain materialistic items rather then its previous connotation of equal opportunities for everyone. One example of contemporary use of the American dream includes advertisers incorporating a sense of national entitlement into their sales campaigns in hopes

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

America still to this day holds on to the idea of the “American Dream”. This is rather surprising in today’s society and the ups and downs that the nation is facing. The dream in the past was more about freedom and equality. Moving through the decades, this dream has morphed into something quite different. Instead of what America means for all of its inhabitants, the nation has become more individualized. Society has moved to interpret the dream of what America can do for the one. Instead of the unified nation, America has been known for in the past, a shift has started creating an inconsistency in who can realize the dream. The myth of the “American Dream” has been hugely affected by increased materialism, the gap in economic status, and the fantasy of “rags to riches” idea.

Does being American mean that you’re an American citizen, or does it mean that you have the same rights and decisions as someone who is a successful American citizen? These decisions include choices you make in order to better yourself in life, whether it has to do with your choice in career, or what you want to do in life. Making decisions, and having choices comes with freedom, as a person, and that reflects on being an American everywhere in the world, even though you’ve never been in America. To be an American means that you have the freedom, and rights to do what you want, be who you are, and be/ become who you want. This right of having the freedom to do what you want, can be elaborated by someone’s life chances.

In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with

The American Dream is something that should be for anyone who wants to achieve success, and prosperity through the hard work and determination. According to Webster Dictionary, immigration is the act of moving to another country which is not their native to live there permanently. Many people from all over the world are suffering from hunger, having a polluted country and suffering poverty before you want to be selfish think about all those people who wish to have one fourth of what we all have in America and to be part of the El Dorado where people do not suffer a lot as other countries. Several people from all over the world specially form third world countries that are in war try so hard to complete the Odyssey to the United States for a better life where their dreams can come true. Immigrants who make it to the United States face many discriminations which makes their life harder and difficult. Now those immigrants, how many call them are teachers, doctors, dentists, engineers, and many more occupations and their contributions have a great impact in United Sates. Not only does Mexicans try to come to America to complete their dream come for example also Canadians, Syrians, Cubans and Indians as many other more. Every year more and more immigrants are coming in to United States. The immigrants who crosses the boarder with the hope for a better life have come to be successful at achieving their American Dream and the United States is rapidly increasing their population due

The American Dream has held a special place in the hearts of patriots since the very founding of America in 1776. It has been a subject of many authors who grapple with its attainability, and is a beacon of hope gazed upon by victims of circumstance. The Dream has been interpreted by great minds in various ways, and has been deemed both an evil deception and a great promise of a better life. However, the American Dream has morphed from this promise of opportunities and second chances--in fact, it has become viewed as a cause for societal competition and the reason for decreasing happiness among the American people. As Americans attempt to “achieve their goals,” and “keep up with the Joneses,” they subject themselves to the materialistic cycle of greed. Success, and the goal of the American Dream, has been redefined. To be put simply, the American Dream is now to be richer than one’s neighbor, despite the fact that happiness--and thus, the Dream--cannot be achieved solely through wealth and material goods.

The "American Dream" is an idea that has always been different throughouttime. It changes in diverse forms and in the end involves success. The "American Dream" was a phrase used by the American people and peoplewanting to become American. It was always the idea that you can become a success. This is true in a partial way, but the true "American Dream" is that with somework and determination anyone can build themselves up in the economic classsystem.

The United States of America is the most powerful and wealthy country in the world. The varieties of class, individuality, religion, and race are a few of the enrichments within the "melting pot" of our society. The blend of these numerous diversities is the crucial ingredient to our modern nation. Even though America has been formed upon these diversities, its inhabitants- the "average American"- have a single thing in common; a single idea; a single goal; the American Dream. The Dream consists of a seemingly simple concept; success. Americans dream of a successful marriage, family, successful job, and own a Victorian-style home with a white picket fence and an oak tree with a swing tire in the front yard. The