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The Pros And Cons Of Sustainability

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Sustainability can be divided in to three main sections: social, economic and environmental sustainability. On the social side “sustainability is about identifying and managing business impacts, both positive and negative, on people”1. Environmental sustainability looks at damage to the environment which could impact future generations. Economic sustainability relates to “the ability of an economy to support a defined level of economic production indefinitely”.2 Sustainability has been a rising issue in recent years and concern has been shown towards environmental sustainability as pollution is rising rapidly. The field of business and management has potential to be able to help reduce pollution and offer some solutions to all three aspects of sustainability.

Environmental sustainability for example is a growing concern and businesses have been identified as a top contributor to the problems of increasing pollution. It has been estimated that “Just 100 companies have been the source of more than 70% of the world’s greenhouse gas emissions since 1988”3. Although businesses are largely responsible for this there are also many solutions that businesses can provide. For example, business can modify products and the packaging/manufacturing of these items to use fewer materials, thus creating less waste. A key example of this is Unilever’s “new product design that has cut the carbon footprint of an aerosol spray by 25% per can”4. By doing this, Unilever is helping to reduce the

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