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The Relationship Between The Governance Structure Of Family Firms And The Direction And Strategy Of These Small And Medium Sized Enterprises

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Chapter 5. Conclusion: 5.1 Conclusion The aim of this thesis was to assess the relationship between the governance structure of family firms and the direction and strategy of these small and medium sized enterprises. There are so many factors in the same size and similar enterprises within one industry that have dramatically different achievements. Some of the most important factors are the orientation and goal of family-controlled firms and culture of customer behaviour. Habbershon and Williams (1999) suggest the Resource-Based View (RBV) of competitive advantage for estimating the competitive advantages of family firms. They consider that family companies have an advantage over nonfamily companies. However, this research has barely …show more content…

This research examined that effects of strategic competition and the performance of family businesses are positively correlated. Moreover, there is little correlation between the company performance and the corporate governance of the SME’s of family firms in the construction industry. Furthermore, I have argued that family-owned firms have governance advantages compared to nonfamily business as seen in the case of C and D companies. For instance, agency theorists believe that family-controlled firms spend less agency costs, if the owner and manager are not separated. However, case of D company spent a lot of agency cost until now. Therefore, it is no enough evidence to proof which company style have governance advantage than others. Both, companies C and D have adopted lower price strategy but used different methods to keep their cost down and different ways to advertise their houses. Clearly, both companies are successful in attracting buyers to buy their properties by using their lower price strategy. Even company C’s products are a little bit expensive than company D’s, but company C has built a higher quality product over company D. No matter which company gets the higher profit, both run successful businesses of small and medium size in the Taiwan construction industry. Company C used full-vertical integration to keep the cost down and to control their quality of houses. Following that, they used the method to advertise through the word-of-mouth

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