The Report of Expansion Bank of Queensland Business in Thailand Analysis

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The Report of Expansion Bank of Queensland Business in Thailand Analysis

Song Wu 11/10/2012

Executive Summary:
This article is one business investment report due to the requirement of Bank of Queensland Ltd. As the management consultant, this paper combines the global economic situation and the prospect of the international business environment then gives the recommendations which Asian-Pacific region country the BOQ should chose as the expansion market of the business
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The paper uses the PESTLE analysis combine with VRIO framework to analysis the data and information, the strategy tripod are also used due to the selection of the strategy of entry.
International Business Environment
GFC and the Debt Crisis
After the global financial crisis in 2008, and the debt crisis in late 2009, which are the start of the nightmare of the global economy, in early 2012, the global economy are expected to enter into recovery phase, the International Monetary Fund made an announcement that the world economy has an expected global economic growth rate at 3.5%, however, the two cuts of the forecast in April and October (now to 3.3%) shows that the prospect of the global economy situation is not really very good, actually 2012 is the slowest year of the growth since 2009.
But, the thing is that according to World Bank’s announcement, the expected growth rate has been divided into two parts, developing countries with a growth rate of 5.3% and advanced countries with a growth rate of 1.4% .( World Bank database,2012)
The rapidly growth of Asian-Pacific region
After a significant transformation during the 2000s, the Asian-Pacific region countries became a part of the global supply chains, also the very aggressive consumer power based on the large population, the low labour cost and high productivity have made this region part of a non-ignorable global recovery power and most

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