The Representation Of The Media

2051 Words9 Pages
The media is one of the most powerful, if not the most powerful, ways though which social issues are influenced. The influence exerted on the issue can either help resolve it, or make it worse. As such, the information a presented in the media is very specific so as to control the direction of certain issues. Such issues may include war, immigration, or gay rights. As far as gays rights are concerned, the progression of this issue has been very slow due to the portrayal of gays in the media. First, there was a lack of representation. Then, it moved to a misrepresentation of gays in the media. The representation of gays in the media has created a specific image of gay individuals that is used to perpetuate inequality and discrimination…show more content…
Lastly, he sees a picture of Pablo in a suit and thinks he 's trying to seduce him because he tied his own bowtie, something Shane has been doing since he was 8. This character is being portrayed as an effeminate male. Someone with a high, loud, voice, feminine body movements, and extremely sassy. This type of portrayal has been the most common and dominant portrayal of gays in the media. Society has constructed a mold of what it means to be a male or female (Miller & Lewallen). Consequently, because of their attractions to same-sex individuals, gays and lesbians have had a stereotype placed on them that they have reversed gender roles. Essentially, gay men are more likely to be equated to heterosexual women and lesbians equated to heterosexual men (Miller, Lewallen). Following these stereotypes, all gay men were thought to be more female than actual males. As such, they have been presented in the media as being flamboyant, sassy, funny. This is not an accurate representation of what gay men in the general population are really like. According to Miller and Lewallen, audience members are being “primed” by what is being shown to them in the media. According to this Priming Theory, “… [A] preceding stimulus or event will impact individuals’ behaviors or judgments in relation to the content that was processed.” Basically this theory claims that the content they are exposed to will create schemas that the audience will then automatically
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